The Asian Consumer: 4 Key Trends for the Next Normal
Asia's consuming class is growing, and their tastes are evolving, affording companies interested in leveraging these changes into massive growth.
This report is designed for companies looking to grow their presence in Asia. It is based on the analysis of local experts across Kadence International's eight Asian offices: China, India, Singapore, Thailand, Vietnam, Indonesia, the Philippines, and Japan.
These countries each embody a unique national and cultural identity, including purchasing trends, consumer characteristics, and brand preferences. Here we examine what drives consumer interest and engagement in individual Asian countries and the region.