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Why Panel Research Should Be Part of Your Market Research Strategy.

“Businesses that are solely focused on their product without understanding their customers will ultimately fail.” – Michael Seibel, CEO of Y Combinator. This quote highlights the importance of understanding your customers and their needs, which is why market research is critical for any successful business. In today’s rapidly changing and competitive marketplace, it’s not enough […]


Kid-Powered Green Shopping: How Children are Influencing Parents to Shop Sustainably.

Nearly 9 in 10 parents say their kids influence their purchase decisions. Recent studies have identified children as the most important influencers in making daily household shopping habits more environmentally responsible.  Climate activist Greta Thunberg also began her climate change journey when she persuaded her parents to adopt lifestyle choices that reduced their carbon footprint. […]


The Ultimate Guide to Building Beauty Brands with Influencer Marketing.

The USD 500 billion beauty and personal care industry encompasses everything from skincare and cosmetics to hair care and personal grooming. This lucrative industry has seen a significant surge in influencer marketing campaigns to reach its target audience. In fact, beauty brands are some of the most-followed and active accounts on social media.  According to […]

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The Impact of Uncertainty on Consumer Buying Decisions.

Have you ever found yourself hesitating before making a purchase? You may have been unsure about the quality of the product or whether you could afford it. Or maybe you were simply feeling uncertain about the future and didn’t want to commit to something that might not be a wise investment.  Whatever the reason, you’re […]


Packaging Psychology: Understanding How Shoppers Think and Behave.

Did you know that, on average, shoppers spend just two seconds deciding whether to pick up a product or not? In that short amount of time, packaging has to grab their attention, communicate key information, and entice them to purchase. As a marketer, understanding the psychology behind the packaging is essential for capturing those fleeting […]


From Games to Gains: The Benefits of Gamification for Health.

Gamification, the use of game mechanics and design elements in non-game contexts, has become a popular strategy for encouraging healthy behaviors. By making healthy activities more engaging and fun, gamification has the potential to motivate individuals to adopt healthier lifestyles.  In recent years, many brands have embraced gamification to enhance consumer engagement and loyalty. This […]