Knowledge hub.

Brands today face a whirlwind of challenges, from the rapid pace of technological change and global uncertainties to the squeeze of rising inflation. It’s a tricky time, making us wonder if now’s the right moment for companies to dive into new or related business areas. The secret for brand leaders looking to grow is to […]

“Alexa, should we invest in voice technology?” The chase for ease and convenience shapes how we shop today, transforming retail. The rise of voice commerce or voice shopping is at the center of this change. We’re moving toward a world where buying things is as simple and quick as saying what we want out loud. […]

A tech company buzzes with anticipation over a groundbreaking product idea promising to redefine its market. Behind the scenes, excitement unites teams across departments, from engineering drafting the first blueprints to marketing strategizing the big reveal. There’s a palpable energy as developers discuss potential features, designers brainstorm aesthetics, and sales teams forecast demand.  Nothing energizes […]

In just a few years, mobile-first smart surveys have revolutionized market research — making it easier for brands to uncover consumer trends in real-time. Gone are the days of door-to-door and mailed questionnaires; we’ve transitioned to online polls and mobile-first smart surveys. This evolution mirrors the shift in consumer behavior, with over 5.31 billion unique […]

Imagine standing on a bustling, urban street corner where different cultures collide. The air is filled with the aroma of exotic foods, and people speaking various languages are all around. For a market researcher specializing in multicultural markets, this vibrant setting is real, where every interaction, every purchase, and every decision made by individuals from […]

Strategic decision-making based on data is key to achieving competitive advantage in global business. Yet, the journey from raw data to actionable insight is often fraught with challenges, especially when ensuring these insights resonate with and engage key organizational stakeholders.  Drawing from my experience working with brands across various industries, I’ve observed a common hurdle: […]

The significance of understanding diverse consumer segments in the United Kingdom’s consumer market cannot be overstated. The UK, a unique amalgamation of cultures and preferences spanning England, Northern Ireland, Scotland, and Wales, presents a dynamic landscape for marketers and brands.  Recent data from the Office for National Statistics highlights that consumer spending in the UK […]

Step into the world of Karlo Angelo Lazaro, the dynamic Project Manager at Kadence International’s Philippines office. With a career marked by evolution and resilience, Karlo brings a unique blend of experience and passion to market research.  From navigating data analysis to leading groundbreaking projects, his journey shows the transformative power of dedication and curiosity […]

In the heart of Southeast Asia lies the Philippines, a nation where purchasing decisions are as vibrant and complex as its archipelago of over 7,000 islands. Home to over 100 million people, this market is shaped by a unique blend of cultural depth, economic growth, and technological integration, where traditional and modern shopping habits intertwine.  […]

Gen Z and Alphas, born between the mid-1990s and the early 2010s, are wielding unprecedented influence over market trends, challenging legacy beauty brands to rethink their strategies and embrace a new era of authenticity and purpose. Latest findings spotlight Gen Z as a powerhouse in the US economy, pouring a whopping $143 billion into the […]