Knowledge hub

With over 30% of the Philippines‘ population under the age of 15 and a total population exceeding 113 million, the country is positioned as a global powerhouse.  Forecasted to be among eight nations contributing to half of all global population growth by 2050, the Philippines’ youth are not just the face of tomorrow—they are the […]

The old ways of buying food won’t cut it anymore for today’s shoppers. With transparency, convenience, and personalization at the top of their needs, consumers drive a massive shift in how brands reach them. As traditional retailers scramble to keep up, DTC  food brands are seizing the moment, cutting out middlemen to deliver not just […]

The technology industry, long known for its constant innovation, is about to undergo even more transformative changes in 2025. As emerging technologies continue to evolve and global dynamics shift, businesses will face new opportunities and challenges that will reshape the future of tech. From quantum computing breakthroughs to the rise of ethical AI and the […]

The media industry is experiencing profound shifts driven by technological innovation, changing consumer preferences, and the ever-growing battle for audience attention. As traditional media models are challenged by new, more personalized, and on-demand content, media companies face both significant challenges and opportunities. Fragmentation in audience behavior, the rise of digital platforms, and evolving revenue models […]

The food and beverage industry, a cornerstone of everyday life, is undergoing rapid transformation as it adapts to shifting consumer demands and global challenges. As consumers become more health-conscious, sustainability-driven, and focused on convenience, the industry is being forced to innovate and meet these evolving expectations. In a world where wellness, sustainability, and speed are […]

The financial services industry, long regarded as conservative and slow to change, is now at the forefront of some of the most significant technological and societal shifts of the 21st century. As the pace of innovation accelerates, financial institutions are being forced to rethink their models and adapt to the evolving landscape. From the rise […]

As online commerce in Japan grows and consumer expectations peak, the way e-commerce brands approach delivery services has never been more critical. By navigating a blend of convenience, environmental consciousness, and economic pressures, Japanese consumers are redefining what they want from delivery.  Recently, our sister company, Cross Marketing Inc., conducted a comprehensive “Survey on Home […]

In 2024, the world turned to Google not just for answers but for a glimpse into the collective zeitgeist. The search engine’s annual trending report reveals key topics that dominated global attention. From Liam Payne’s reemergence in pop culture to the aesthetic allure of “Coastal Granddaughter” lifestyles, the year’s top searches reveal more than fleeting […]

In a survey by the American Marketing Association, 60% of marketers admitted that despite access to advanced analytics, they often struggle to translate data into actionable strategies. Numbers reveal what is happening but rarely explain why. For decades, traditional market research focused on quantifying trends, assuming consumers acted as rational decision-makers. But real-world consumer behavior […]

In India, a financial revolution is quietly taking shape. Over two-thirds of Gen Z and Millennials in India now use neo-banks—digital-only platforms built for a mobile-first world—demonstrating a major shift in youth banking habits. Data from our study, “Gen Z and Millennials’ Trust in Neo-Banks Across Southeast Asia,” conducted in partnership with PureSpectrum, indicates that […]