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Blog

The Rise of the Wristband Nation.

Wearables aren’t fringe anymore. Once seen as fitness accessories for gym-goers and early adopters, smartwatches and health trackers are becoming everyday essentials. In the first quarter of 2024 alone, global shipments of wearable devices hit 113 million units – an almost 9% jump compared to the year before. And that’s despite persistent inflation and consumer […]

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The Rise of Second-Hand Shopping and Its Implications for Brand Positioning.

Exchanging pre-owned goods has been a cornerstone of human commerce, from ancient bartering systems to modern marketplaces. The age-old practice has evolved into a booming global second-hand market, prompting brands to rethink their strategies as sustainability and value drive consumer choices.  Projections indicate the second-hand market will continue its upward trajectory, potentially reaching $350 billion […]

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Blog

How the Smart Spend Mindset Is Reshaping the Luxury Market.

On a humid Friday evening in Bangkok, a 29-year-old marketing executive taps through her banking app. She’s just paused her subscription to a second-tier streaming platform and declined an invite to a weekend brunch. But on her walk home, she stops at the Dior counter and buys a lipstick she’s been eyeing for weeks. It’s […]

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The New Price Equation Brands Must Solve.

A new round of tariffs is forcing global brands to rethink their pricing strategies. The United States has announced sweeping import duties – raising tariffs on Chinese electric vehicles to 100%, with additional increases targeting semiconductors, critical minerals, solar cells, and steel. While reminiscent of the 2018 trade tensions, these measures land at a more […]

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What Shein and Temu Reveal About Retail’s Future.

Forever 21 is closing its doors – again. Once the crown jewel of American mall culture, the fast-fashion giant is filing for bankruptcy for the second time in under five years. As shuttered storefronts stretch across the US, its downfall has become more than a brand misstep – a sign that the old fast-fashion model […]

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The Smart Play for Marketers Who Want Results with Email and SMS.

On a rainy Thursday in Jakarta, over 8,000 Sociolla customers received a flash SMS alert offering 20% off select skincare products. By 12:10 p.m., web traffic had tripled. Less than 24 hours later, a follow-up email landed in their inboxes – cleanly designed, product-focused, and personalized with recommendations based on browsing history. The conversion spike […]

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Is the Future of Streaming Only for Those Who Can Pay More?

Streaming once promised a cheaper, simpler alternative to bloated cable packages. That era is ending. The subscriber land grab is over, and platforms are pivoting hard toward profitability – raising prices, pushing ad tiers, and upselling premium features that quietly pressure viewers to spend more. Netflix, once the champion of disruption, now nudges users toward […]