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The Science Behind Consumer Loyalty.

Every morning, millions of people worldwide perform the same rituals: a cup of coffee brewed to perfection, the click of an app to order their favorite latte, or the familiar swipe to unlock a fitness tracker. Behind these seemingly mundane actions lies a powerful force brands have quietly mastered – consumer habits. Take Gymshark, the […]

Who-is-Gen-C
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Who is Gen C? Understanding the Connected Consumer Revolution.

They don’t fit into a neat generational box, yet they are shaping the future of commerce, content, and connectivity. Meet Gen C – Generation Connected, a powerful psychographic group that defies traditional demographics. Unlike millennials, Gen X, or Gen Z, they aren’t defined by birth years but by behavior: always-on, digitally fluent, and community-driven. For […]

Blog

How Consumers Are Pushing Big Brands to Rethink Farming.

In Brazil’s Cerrado Mineiro region, coffee farmer Marcelo Montanari is redefining what it means to grow coffee in a changing climate. By interplanting native trees with his coffee crops and reducing chemical use, he’s not just nurturing healthier soil – he’s building resilience against the unpredictable swings of climate change. This shift hasn’t gone unnoticed. […]

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Blog

The Shifting Tides of Streaming Across the US, UK, and Southeast Asia.

Streaming is no longer an emerging trend – it has firmly established itself as the dominant mode of entertainment. Yet, how people stream content varies significantly by region and generation. While the US, UK, and Southeast Asia all favor on-demand viewing, regional and demographic nuances are shaping the next phase of the industry. In the […]

Blog

How Smart Brands Succeed in Lean Times.

At a recent industry conference, a question echoed across panel discussions and breakout sessions: how can marketers deliver more with less? This isn’t just rhetoric; it’s the pressing reality for many brands. Budgets are shrinking, expectations are growing, and the pressure to achieve measurable impact has never been greater. One marketer shared how her team […]

conversational AI and voice commerce
Blog

Are Brands Ready for Conversational AI?

Alexa, which stores have the best deals right now?  Once a futuristic notion, this question is now a reality for millions of consumers who rely on voice-activated devices for shopping lists, product recommendations, and more. As conversational AI becomes an integral part of daily life, voice-first commerce is reshaping brand engagement, challenging traditional marketing approaches, […]

Types of market research
Blog

The Many Faces of Market Research.

Market research is more than a routine step in a business plan; it’s the compass steering companies through shifting consumer behaviors, emerging trends, and competitive pressures. Think of it as both a map outlining the broader landscape and a magnifying glass revealing the subtle details that influence strategic decisions. Whether in the brainstorming sessions of […]