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Vets on Demand Are Redefining the Future of Pet Healthcare.

Veterinary care is undergoing a transformation that few outside the pet industry have fully registered. Quietly, and with surprising speed, it is becoming one of the most innovative frontiers in healthcare delivery – spurred not by institutions or regulators, but by consumer behavior. The catalyst was COVID-19. As lockdowns confined millions to their homes, pet […]

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The Hidden Risk Brands Face When They Stop Listening.

Consumer sentiment shifts rapidly, shaped not only by your company’s directives and strategies but also by external forces, such as viral trends, cultural movements, and economic forces. The brands that endure and adapt to these changes in real-time. Brand tracking is more than a periodic check-in – it’s essential for survival. By continuously monitoring brand […]

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How Brands Can Lead During Boycotts.

Boycotts can upend entire markets overnight. In 2019, a diplomatic dispute between South Korea and Japan turned into a full-scale consumer revolt. Sales of Japanese beer in South Korea plummeted by 92%, and Uniqlo shuttered multiple stores as South Korean consumers rejected Japanese brands en masse. What began as a trade conflict quickly became an […]

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The Rise of the Wristband Nation.

Wearables aren’t fringe anymore. Once seen as fitness accessories for gym-goers and early adopters, smartwatches and health trackers are becoming everyday essentials. In the first quarter of 2024 alone, global shipments of wearable devices hit 113 million units – an almost 9% jump compared to the year before. And that’s despite persistent inflation and consumer […]

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The Rise of Second-Hand Shopping and Its Implications for Brand Positioning.

Exchanging pre-owned goods has been a cornerstone of human commerce, from ancient bartering systems to modern marketplaces. The age-old practice has evolved into a booming global second-hand market, prompting brands to rethink their strategies as sustainability and value drive consumer choices.  Projections indicate the second-hand market will continue its upward trajectory, potentially reaching $350 billion […]