Knowledge hub

Emerging markets present a compelling opportunity for brands seeking growth beyond saturated developed economies. Countries like China, India, Brazil, and several African nations offer significant potential due to their rapid economic development, expanding middle classes, and increasing consumer demand.  For example, India’s GDP growth rate has consistently outpaced that of many developed nations, making it […]

In the Philippines, the gap between opportunities in Metro Manila and the rest of the country is as vast as the sprawling urban skyline. Historically, the capital has been the epicenter of economic, educational, and professional growth, leaving rural areas in its shadow. However, the COVID-19 pandemic catalyzed a profound shift in how work and […]

Indonesia is on the brink of a healthcare revolution fueled by the rapid rise of online pharmacies. With a population exceeding 275 million, the country presents a significant market for digital health solutions. Combining vast geography and increasing digital adoption creates unique opportunities and challenges for enhancing healthcare access. Online pharmacies are redefining how Indonesians […]

Brands need more than surface-level insights to maintain a competitive edge—they need a continuous, in-depth understanding of their consumers. Traditional, one-time surveys only provide snapshots of opinion, often missing the nuanced shifts in behavior and sentiment that unfold over time. This is where online panels come into play, offering a unique approach to gathering real-time […]

In the high-stakes world of product development, even the most brilliant ideas can fall flat without proper validation. Enter concept testing—a powerful tool that helps brands bridge the gap between imagination and market reality. Concept testing is a critical checkpoint where innovative ideas face their toughest judges: consumers. By gauging real consumer reactions before committing […]

Like many developing countries, Indonesia‘s economic liberalization in the mid-1980s brought growth alongside inequality. Urban centers thrived, attracting investment, jobs, and infrastructure, while rural areas lagged, widening the gap in living standards. This divide extends beyond income and development, shaping the distinct consumer behaviors seen today. In urban areas, consumers are drawn to the convenience […]

In B2B, growth hinges not merely on expanding reach but on the precision of that expansion. Imagine a software company doubling its sales by targeting only those businesses poised to benefit most from its solutions. This is the power of strategic market segmentation in action. Globally, brands operating in diverse markets have harnessed market segmentation […]

Consumer beliefs and behaviors are evolving at an unprecedented pace. To keep up with—and potentially shape—these shifts, brands must harness deep consumer insights. According to Epsilon’s 2023 research, 80% of consumers are more likely to make a purchase when brands offer personalized experiences. This statistic highlights the importance of understanding what drives your customers’ decisions. […]

Why is concept testing so integral to successful product launches? Because out of the 30,000 new products introduced each year, a staggering 95% fail to make a lasting impact on the market. The alarming statistic highlights the importance of concept testing in product development. Your users’ opinions are the most valuable when it comes to […]

In July 2024, a global technology outage disrupted the operations of major airlines, including Delta Air Lines, leaving thousands of travelers stranded overnight. The immediate aftermath was chaotic: delayed flights, overcrowded airports, and exhausted passengers. Delta faced intense scrutiny as it lagged behind its competitors in resolving the issue, with many passengers vocalizing their dissatisfaction […]