Knowledge hub

The marketing department, as we know it, is obsolete. Generative AI develops millions of personalized ads in milliseconds. Consumers shape brand narratives in real-time. Predictive algorithms anticipate needs before customers even recognize them. The traditional marketing playbook isn’t just outdated; it’s collapsing. Legacy teams, built on rigid hierarchies and campaign cycles, are being outpaced by […]

Brand loyalty is no longer about what you buy – it is about who you are. Consumers do not just choose brands; they pledge their allegiance. Jeep Wrangler owners – called Jeepers, Apple users, Patagonia advocates, and Nike loyalists are not just customers – they are tribes bonded by shared values, identity, and purpose. A […]

Once upon a time, toy stores decided what lined the shelves and, in turn, what kids begged their parents for. Not anymore. Social media can turn an obscure plush toy into a global obsession overnight, artificial intelligence is blurring the line between play and companionship, and a new wave of adult collectors is redefining what […]

In early 2022, Panera Bread introduced its Unlimited Sip Club, a subscription service granting customers unlimited self-serve beverages for a monthly fee. It was among the first major fast-food chains to test a subscription-based model, shifting from traditional loyalty programs to a strategy aimed at securing recurring revenue and increasing customer visits. Subscription models are […]

Food prices in Japan have surged since 2022, shifting consumer habits in ways that brands cannot afford to ignore. A nationwide study by our sister company, CMG Inc., reveals the extent of this shift, showing how inflation influences where, what, and how often people buy groceries. Japanese consumers have long prioritized quality and brand loyalty, […]

For years, brands have poured billions into social media, banking on its power to capture consumer attention. But many users are logging off, exhausted by algorithm-driven content, relentless ads, and digital fatigue. The rise of the social media detox movement presents an inconvenient truth for marketers: the platforms once considered indispensable may now push consumers […]

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The fastest-growing consumer in the toy industry is not a kid. A new generation of adults is rewriting the rules of play, driving billions in annual sales and reshaping how toy brands approach product development and marketing. These buyers, known as kidults, are fueling growth as they seek nostalgia, collectibles, and high-end toys once marketed […]

A decade ago, purpose-driven marketing set brands apart by championing social and environmental causes. Today, it’s an expectation, not a differentiator. As scrutiny from consumers, watchdogs, and regulators intensifies, the stakes have never been higher. Public trust in corporate promises has plummeted, with over 60% of consumers skeptical of sustainability and social impact claims. Meanwhile, […]