Campaign development.

Understand the unmet needs and emotional connection needed to power compelling creative.

Campaign development

By getting under the skin of consumers, we identify the core human truths that lie at the heart of great campaigns to help you in the early stages of ideation.

We partner with brands on campaign development studies designed to understand consumers’ meaningful connection with your brand. By exploring unmet needs, we can help you deliver consumer-centric campaigns.

We believe great creativity is anchored in core human truths that demonstrate a genuine connection with and understanding of consumers, their needs, attitudes and values. Working with our semioticians, qualitative gurus and online and offline specialists, we design research studies that unlock these truths, delivering an unparalleled understanding of your customer and your brand’s role in their lives. Armed with this, you’ll be able to produce powerful creative that captures the hearts and minds of your current and target customers.

Additionally, our tailored brand tracking studies allow us to evaluate the impact of your advertising over time. Using innovative techniques, including big data analysis, predictive modelling and artificial intelligence, we measure brand awareness, recall, perception and loyalty amongst your target market. These in-depth analyses give us a holistic understanding of how your campaigns shape consumer sentiment and how well your brand is positioned against competitors.

We extend our services to strategic consultation and direction, helping you translate these insights into implementable action points for your brand. Whether it’s aligning your communication strategies with your customers’ evolving needs or redesigning a product line to resonate better with them, we provide the data-backed insights you need to make informed decisions. You can be assured that our partnership will provide you with the tools and knowledge required to steer your brand towards success. By understanding your brand through the lens of the consumer, we can assist in creating meaningful and lasting relationships with your customers —a key driver in fostering brand loyalty and driving business growth.

The impact this research can have on your business:

Develop consumer-centric campaigns

By rooting campaign development in a rich, relevant and timely understanding of your consumers, you can create more compelling campaigns.

Build a real connection with consumers

By getting closer to consumers and what matters to them, you can develop meaningful content that will really resonate with your target audience.

Create cut through

By pairing consumer understanding with competitive analysis, we can find the whitespace and new ideas to ensure your campaigns stand out from competitors.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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