Kids market research.
Helping you to understand kids and youth audiences in support of developing your brand
Bianca Abulafia
Kids Market Research Lead
We help our clients to understand how children and young people are interacting with the world around them, supporting them in the development of new brands and concepts.
Our kids market research team has worked with some of the biggest kids brands across the globe, helping them to understand how tastes are changing, and how their brands can respond.
The challenges kids brands face are broad and varied, and often require bespoke approaches to ensure we meet your objectives. From understanding how kids interact with and play with toys, to how they use stationary, our team of kids market research experts tailor their approach to your market and objectives, and have shared their knowledge of how these tools need to be adapted at conferences across the world.
Kids market research services
Customer understanding
Truly understand your customers’ needs and challenges to inform future strategy
Concept testing
Identify the strongest concept(s) to take forward for further iteration and development
Usage and attitude surveys
Gain a snapshot of the market from your consumers’ viewpoint by understanding what they think about your products and services and how they use them
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Validating an internal brand proposition for SMU’s Post-Graduate Programme
A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.
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Why Climate-Resilient Crops Face Global Hurdles.
A billion people depend on India’s wheat harvests. What happens when the heat rises too fast for crops to survive? Export bans. Soaring grain prices. A scramble for alternatives. Across Asia and beyond, food systems are under strain as extreme weather makes staple crops increasingly unpredictable. In response, scientists in China have developed drought-resistant rice […]
Why Marketers Are Rethinking Buyer Intent Tracking.
B2B marketers have traditionally relied on account-level intent data, measuring company-wide engagement signals – website visits, content downloads, and webinar attendance – to identify potential buyers. But as decision-making power fragments across multiple stakeholders, these broad indicators are proving unreliable. Marketers aren’t just missing key players in the buying process; they’re wasting valuable resources targeting […]
Who is Gen C? Understanding the Connected Consumer Revolution.
They don’t fit into a neat generational box, yet they are shaping the future of commerce, content, and connectivity. Meet Gen C – Generation Connected, a powerful psychographic group that defies traditional demographics. Unlike millennials, Gen X, or Gen Z, they aren’t defined by birth years but by behaviour: always-on, digitally fluent, and community-driven. For […]
How Consumers Are Pushing Big Brands to Rethink Farming.
In Brazil’s Cerrado Mineiro region, coffee farmer Marcelo Montanari is redefining what it means to grow coffee in a changing climate. By interplanting native trees with his coffee crops and reducing chemical use, he’s not just nurturing healthier soil – he’s building resilience against the unpredictable swings of climate change. This shift hasn’t gone unnoticed. […]
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Senior Marketing ExecutiveWe have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of Research
Sales & Marketing
Vital Strategies
Customer Intelligence Director