Pricing research.

Find the optimum price point for your product or service.

Pricing research

It can be hard to determine the value consumers place on new products or services. With pricing research, we can help you along the NPD cycle to hone in on the optimum pricing strategy.

Our suite of pricing techniques are designed to work across the go-to-market journey – from the initial stages of development, where can provide broad pricing thresholds right through to full launch, where we can help you understand the price elasticity of your product.

Whether you want to understand the branded impact of pricing, the trade-offs consumers will make in product or service features versus price or simply find the parameters of acceptable pricing, we have the tools and techniques to help.

The impact this research can have on your business:

Develop a competitive pricing strategy

By testing product pricing within a competitive context, we can help you understand how different price points will affect your market share versus the competition.

Determine your revenue yield

Our analysis techniques can plot the expected revenue yield at different price points, helping you calculate the overall return on a new launch so you can finesse your strategy.

Understand the value placed on different features

Through testing product and service bundles, we can identify the relative value consumers place on different features. This will allow you to create the ultimate combination to drive sales at the optimum price point.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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