Pricing research.
Find the optimum price point for your product or service.
It can be hard to determine the value consumers place on new products or services. With pricing research, we can help you along the NPD cycle to hone in on the optimum pricing strategy.
Our suite of pricing techniques are designed to work across the go-to-market journey – from the initial stages of development, where can provide broad pricing thresholds right through to full launch, where we can help you understand the price elasticity of your product.
Whether you want to understand the branded impact of pricing, the trade-offs consumers will make in product or service features versus price or simply find the parameters of acceptable pricing, we have the tools and techniques to help.
The impact this research can have on your business:
Develop a competitive pricing strategy
By testing product pricing within a competitive context, we can help you understand how different price points will affect your market share versus the competition.
Determine your revenue yield
Our analysis techniques can plot the expected revenue yield at different price points, helping you calculate the overall return on a new launch so you can finesse your strategy.
Understand the value placed on different features
Through testing product and service bundles, we can identify the relative value consumers place on different features. This will allow you to create the ultimate combination to drive sales at the optimum price point.
Our customers
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Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding program has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Discovering future growth opportunities for Treatwell
An extensive program of research has helped Treatwell deepen its valued B2B relationships and shape its strategy around their needs.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
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Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics Director
Sales & Marketing
Vital Strategies
Customer Intelligence Director