Ecommerce market research.
Improving performance for ecommerce brands
Digo Alanda
Ecommerce Market Research Lead
We work with local and multinational ecommerce players to help them optimise their sites and grow their businesses through powerful ecommerce market research.
We know that ecommerce businesses have troves of customer data. But this can only get you so far. That’s why our focus is on delivering new news. Through qualitative research, we can understand the motivations behind the behaviours on your site, as well as the unmet needs, to help you to optimise the customer experience. And by going beyond your own data, we can explore perceptions of competitors or new feature ideas, to extend your knowledge and help you stay ahead of the pack.
We’ve worked on a range of projects in the ecommerce space, helping clients with everything from tapping into new product areas to understanding how to increase online purchases on a B2B ecommerce platform.
Ecommerce market research services
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
The Next Evolution in Online Retail
This report explores how online shopping continues to evolve, from the rise of mobile commerce and digital payment systems to the integration of AI-driven personalization. It highlights emerging trends like the ‘phygital’ retail experience and how global markets, especially in Asia, are leading the eCommerce revolution.
Download the report now
The Definitive Guide to Concept Testing
Every marketer knows the stat: eighty percent of new products fail. Or ninety. Or ninety-five. The number changes depending on the study, but the narrative doesn’t—the majority of new ideas don’t make it. By anyone’s standards, those are brutal odds. For brands that want to innovate, compete, and stay relevant, it raises urgent questions: How […]
How to conduct online research in China
Conducting online research in China is unlike anywhere else in the world. With over 1.1 billion internet users in 2024, China accounts for over a fifth of the global online population. Nearly all of them, over 99%, access the internet via smartphones, making mobile-first behavior not just common but standard. Researchers won’t find Google, Facebook, […]
Margin of Error Calculator
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Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
Customer Intelligence DirectorThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsWe knew from the start that the inaugural GoBear Financial Health Index was going to need the right research partner to realise our vision. This team needed a curious mind, sharp analysis, as well as the willingness to roll up their sleeves and get hands on with us. Kadence International has proven to be that partner and the study’s success has exceeded my expectations. I am excited to see future iterations of the study with them by our side.
Vice President – Marketing
GoBear
Vice President – MarketingI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsWe have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchTrusted by
Other sectors we serve
Our market research capabilities extend beyond eCommerce. With more than 30 years of experience in market research, we have a wealth of expertise and in-depth knowledge across various sectors. Whether you’re in retail, tech, healthcare, or food and beverage, Kadence applies the same level of dedication and insight to help you meet your unique objectives.
Why Choose Kadence for Your eCommerce Market Research?
Choosing the right agency for eCommerce market research goes beyond data collection—it’s about gaining deep insights that drive informed decisions and better business outcomes. Whether you’re launching a new product, refining your online store’s positioning, or analysing market trends, Kadence delivers insights that help you stay ahead in the competitive eCommerce landscape.
With more than 30 years of experience in market research, Kadence is a trusted name in the field. We understand the complexities of the eCommerce sector, where consumer expectations, shifting buying behaviours, and market dynamics continually evolve. Our research is designed to provide actionable insights that matter to your business, ensuring you can confidently make decisions that drive growth.
You’ll work directly with experienced researchers who specialise in eCommerce market research. We don’t just provide data; we work closely with you to ensure clarity, alignment, and strategic direction. From day one, we immerse ourselves in your business, understanding your goals and challenges, so you receive not just insights but clear, actionable recommendations.
Customised Research Approaches for eCommerce
At Kadence, we understand that the eCommerce sector is dynamic and fast-moving. Our approach to market research is designed to address the unique challenges of the industry, helping you stay ahead of trends and consumer demands. We focus on delivering actionable insights that provide a clear path forward for your business, no matter your research goals. These methods include:
eCommerce Market Research
eCommerce market research provides a comprehensive understanding of the trends, behaviours, and competitive landscape in the digital marketplace. Our research methodologies help you gain insights into customer preferences, identify emerging opportunities, and assess market saturation. By leveraging this data, we help you make informed decisions that drive your online business’s success.
Product Research for eCommerce
Knowing which products will resonate with your target audience is critical for online success. Our product research for eCommerce dives into customer needs, preferences, and expectations, guiding you to optimise your product range, improve product features, and enhance your sales. We help you determine what makes a product appealing to online shoppers and ensure it stands out in a competitive market.
Market Research for eCommerce
Our market research for eCommerce goes beyond just consumer insights. We provide a comprehensive analysis of market trends, competitive landscapes, and emerging opportunities. By understanding where the market is heading, you can make informed decisions about pricing, product development, and marketing strategies, ensuring your business stays ahead of the curve.
Consumer Behaviour Analysis
Understanding consumer behaviour is the cornerstone of effective eCommerce strategy. We analyse how online shoppers make purchasing decisions, what influences brand loyalty, and how external factors like seasonality or social trends affect buying habits. This data helps shape product offerings, personalise marketing campaigns, and improve customer retention efforts.
Competitor Analysis and Benchmarking
In a competitive eCommerce environment, knowing your competition is crucial. Our research includes in-depth competitor analysis to help you assess your position in the market. We benchmark your performance against key competitors, identify gaps in your product offerings, and highlight areas where you can gain an edge.
Conversion Rate Optimisation (CRO) Research
Optimising your website for conversions is essential in eCommerce. We conduct research into how your website’s design, functionality, and content influence user decisions. Through A/B testing, heatmaps, and customer journey analysis, we provide data-driven insights that improve user experience and maximise conversions.
Ready to make smarter decisions for your eCommerce business?
Request a quote today. Let us help you unlock new possibilities and guide your business with valuable eCommerce market research insights. Whether it’s eCommerce market research, product research for eCommerce, or in-depth analysis of your industry, Kadence is here to support your goals.
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