Food and beverage market research.

Driving innovation and growth in the food and beverage category

Rupert Sinclair, Insight Director, Kadence Interntaional Rupert Sinclair Food & Beverage Market Research Lead

We work with major food and drink brands supporting them with food and beverage market research that spans the product development cycle. From market landscaping and customer segmentation through to concept testing and product testing, we pride ourselves on our deep expertise in food and beverage market research.

From Unilever to Mars to Arla our food and beverage market research team have worked with some of the biggest names in the industry – and helped them navigate some of their toughest challenges.

We’ve delivered insight which has enabled our clients to launch successful new food and drink offerings. We’ve helped breathe life into ailing products and categories by adjusting messaging and pricing. We’ve helped our clients attract new audiences to existing products.

Our Results

Our mission is to raise the impact of research – and we’re delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Free Report

Trends Shaping Tomorrow’s Dining Experience

The Modern Plate explores the future of dining, highlighting key trends such as digitized dining, wellness-focused menus, sustainability from farm to fork, global flavor fusion, and immersive dining experiences. These shifts are redefining how brands and consumers engage with food and dining experiences.

Download the report now
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How to conduct online research in China

Conducting online research in China is unlike anywhere else in the world. With over 1.1 billion internet users in 2024, China accounts for over a fifth of the global online population. Nearly all of them, over 99%, access the internet via smartphones, making mobile-first behavior not just common but standard. Researchers won’t find Google, Facebook, […]

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Exploring qualitative research in China

Amy Lo explores her personal experiences growing up across two vastly different continents and how these have shaped her insight career.  When I was 12 my Dad announced I was to leave my home in Taiwan to attend boarding school in England. The resulting 10 years were to shape me in a way neither he, […]

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