Financial services market research.
Helping financial services brands to develop customer-focused products, services and strategies
Ash Awasthi
Financial Services Market Research Lead
We support financial services providers with market research to help them understand customer needs and assess the commercial viability of new products and services – for both B2C and B2B audiences.
Our team has worked with some of the biggest names in the industry – helping them navigate some of their toughest challenges, as well as supporting them with day-to-day projects like customer satisfaction.
Our approach to financial services market research is designed to provide both breadth and depth of insights. In this way, we can help organisations truly understand the potential of their go-to-market offerings and diagnose how these can be improved to increase their market acquisition and retention potential.
Financial services market research services
Customer understanding
Truly understand your customers’ needs and challenges to inform future strategy
Segmentation research
We design powerful segmentations to help you identify and appeal to the customers that will deliver most for your business
Concept testing
Identify the strongest concept(s) to take forward for further iteration and development
Customer satisfaction
Optimise customer interactions across different channels to minimise churn rate and grow your business
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Fintech Trends Redefining the Future of Finance
Explore six key fintech trends that are reshaping the financial world, from the rise of super apps and neobanks to blockchain integration and contactless technologies. Learn how these innovations are driving greater efficiency, personalization, and security in finance while shaping the future of financial services.
Download the report now
How Different Markets Measure Loyalty.
Imagine this: You’re a global brand with a Net Promoter Score (NPS) of 40 in the United States, but that same metric drops to 10 in Japan. Should you be concerned? This disparity isn’t just a statistical quirk—it’s a window into how culture and market dynamics shape customer loyalty. The Net Promoter Score hailed as […]
The Future of B2B Research.
B2B or business-to-business market research is no longer confined to traditional surveys and focus groups. Over the past few years, the field has undergone a significant transformation, driven by rapid technological advancements and the ever-changing needs of businesses. What was once a process reliant on historical data and broad trends has become a dynamic and […]
Zalphas: Navigating the Bridge Between Gen Z and Alpha.
Picture this: a 12-year-old toggling between a Roblox game, editing a TikTok video, and browsing the latest skincare trends. She asks her mother for Robux money, a limited-edition Stanley Cup she saw trending, a skincare fridge, and a trip to Korea to experience K-pop culture firsthand. This child represents the emerging Zalphas—those born between the […]
The Role of Packaging in Crafting the Perfect Unboxing Moment.
Over the past decade, unboxing has evolved from a quirky online trend into a vital marketing touchpoint. What was once simply about revealing a product is now a carefully crafted experience that can make or break a brand’s first impression. Once seen purely as functional, packaging has become an essential part of the consumer journey—one […]
We knew from the start that the inaugural GoBear Financial Health Index was going to need the right research partner to realise our vision. This team needed a curious mind, sharp analysis, as well as the willingness to roll up their sleeves and get hands on with us. Kadence International has proven to be that partner and the study’s success has exceeded my expectations. I am excited to see future iterations of the study with them by our side.
Vice President – Marketing
GoBear
Vice President – MarketingWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Senior Marketing ExecutiveWe have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of Research
Sales & Marketing
Vital Strategies
Customer Intelligence Director