Financial services market research.

Helping financial services brands to develop customer-focused products, services and strategies

Ashutosh-Awasthi Ash Awasthi Financial Services Market Research Lead

We support financial services providers with market research to help them understand customer needs and assess the commercial viability of new products and services – for both B2C and B2B audiences.

Our team has worked with some of the biggest names in the industry – helping them navigate some of their toughest challenges, as well as supporting them with day-to-day projects like customer satisfaction.

Our approach to financial services market research is designed to provide both breadth and depth of insights. In this way, we can help organisations truly understand the potential of their go-to-market offerings and diagnose how these can be improved to increase their market acquisition and retention potential.

Our Results

Our mission is to raise the impact of research – and we’re delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Free Report

Fintech Trends Redefining the Future of Finance

Explore six key fintech trends that are reshaping the financial world, from the rise of super apps and neobanks to blockchain integration and contactless technologies. Learn how these innovations are driving greater efficiency, personalization, and security in finance while shaping the future of financial services.

Download the report now
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Blog

How to conduct online research in China

Conducting online research in China is unlike anywhere else in the world. With over 1.1 billion internet users in 2024, China accounts for over a fifth of the global online population. Nearly all of them, over 99%, access the internet via smartphones, making mobile-first behavior not just common but standard. Researchers won’t find Google, Facebook, […]

Blog

Exploring qualitative research in China

Amy Lo explores her personal experiences growing up across two vastly different continents and how these have shaped her insight career.  When I was 12 my Dad announced I was to leave my home in Taiwan to attend boarding school in England. The resulting 10 years were to shape me in a way neither he, […]

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