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The consumer goods industry is at a pivotal moment, driven by evolving consumer preferences, new technologies, and growing sustainability concerns. As consumers become more empowered by digital tools and increasingly focused on environmental and social responsibility, the traditional methods of doing business are being rapidly redefined. From personalised products to new digital-first experiences, these changes […]

The B2B landscape is undergoing a profound transformation, driven by rapid advancements in technology, evolving customer expectations, and global market shifts. As the world becomes more interconnected and digital-first, B2B companies must adapt quickly to maintain relevance and drive growth. Traditional sales and marketing methods are giving way to more innovative, data-driven strategies that can […]

The automotive industry stands at a pivotal moment in history. Innovation is radically reshaping how vehicles are designed, powered, and utilised, creating a future that’s more sustainable, efficient, and connected. As consumer demands shift toward cleaner, smarter, and more flexible mobility options, automakers face mounting pressure to evolve or risk becoming obsolete. From reducing carbon […]

The animal health industry is entering a transformative phase at the intersection of technology, science, and growing consumer awareness. With increasing recognition of its vital role in food security, zoonotic disease prevention, and the rapidly expanding pet care market, the sector is evolving to meet complex global challenges. From precision technologies to sustainable innovations, animal […]

Agriculture, one of humanity’s oldest industries, is undergoing a transformation that’s both rapid and necessary. Faced with challenges like climate change, resource scarcity, and the growing demands of a rising global population, the sector is embracing innovative solutions to secure its future. According to the Food and Agriculture Organisation (FAO), the world will need to […]

As 2024 comes to a close, we reflect on a year of unprecedented change across industries. Brands faced rising challenges, from sustainability demands to evolving consumer behaviours, and our reports and guides became essential resources for navigating this dynamic landscape. From in-depth persona analyses to trend reports on critical shifts in industries like entertainment, finance, […]

As 2024 winds down, we look back at the topics that sparked the most engagement and conversations among our readers. From deep dives into emerging markets in Southeast Asia to an analysis of shifting consumer behaviors worldwide, these articles offered invaluable insights to marketers, researchers, and industry leaders. Here are our top 13 articles of […]

Veterinary medicine is experiencing significant growth worldwide, driven by increasing pet ownership and an increased focus on animal health.  According to Statista, the global animal health market is projected to exceed $65 billion by 2025.  This surge underscores the vital role that market research plays in understanding consumer needs and shaping innovative solutions. For senior […]

Millennials and Gen Z in Singapore are a growing force reshaping the nation’s political and social priorities. As Singapore’s younger generations mature, their views on housing affordability, job security, education quality, and environmental issues are placing new demands on policymakers. These groups, representing a significant portion of the voting public, hold nuanced perspectives on government […]

In 2011, Xiaomi entered the Chinese smartphone market dominated by giants like Apple and Samsung. By leveraging rapid prototyping, Xiaomi developed the Mi1 smartphone, gathering real-time feedback from millions of users through its MIUI platform. This approach not only accelerated product refinement but also propelled Xiaomi to become one of the top smartphone manufacturers globally […]