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India’s urban transformation is accelerating, with brands eyeing a burgeoning consumer market poised for dramatic growth. By 2030, 600 million Indians—40% of the population—are expected to live in urban areas, marking one of the fastest urbanisation rates globally. This shift is not just altering the country’s physical skyline but fundamentally reshaping consumer behaviours, preferences, and […]

Search behaviour is undergoing a seismic shift, and the implications for brands are profound. Artificial intelligence tools like ChatGPT and Bard are no longer just novelties—they are becoming the go-to for millions seeking instant, conversational answers. Simultaneously, platforms like TikTok and Instagram have emerged as primary search engines for younger generations, with nearly 40% of […]

Western theories often fail to capture India’s intricate cultural and market dynamics. With its vast diversity and unique consumer demands, India requires localised strategies that balance cultural sensitivity with global scalability. With over a billion people spanning countless regional, linguistic, and traditional boundaries, understanding Indian consumers demands a localised approach. Immersive consumer research, known as […]

With over 30% of the Philippines‘ population under the age of 15 and a total population exceeding 113 million, the country is positioned as a global powerhouse.  Forecasted to be among eight nations contributing to half of all global population growth by 2050, the Philippines’ youth are not just the face of tomorrow—they are the […]

The old ways of buying food won’t cut it anymore for today’s shoppers. With transparency, convenience, and personalisation at the top of their needs, consumers drive a massive shift in how brands reach them. As traditional retailers scramble to keep up, DTC  food brands are seizing the moment, cutting out middlemen to deliver not just […]

The technology industry, long known for its constant innovation, is about to undergo even more transformative changes in 2025. As emerging technologies continue to evolve and global dynamics shift, businesses will face new opportunities and challenges that will reshape the future of tech. From quantum computing breakthroughs to the rise of ethical AI and the […]

The media industry is experiencing profound shifts driven by technological innovation, changing consumer preferences, and the ever-growing battle for audience attention. As traditional media models are challenged by new, more personalised, and on-demand content, media companies face both significant challenges and opportunities. Fragmentation in audience behaviour, the rise of digital platforms, and evolving revenue models […]

The food and beverage industry, a cornerstone of everyday life, is undergoing rapid transformation as it adapts to shifting consumer demands and global challenges. As consumers become more health-conscious, sustainability-driven, and focused on convenience, the industry is being forced to innovate and meet these evolving expectations. In a world where wellness, sustainability, and speed are […]

The financial services industry, long regarded as conservative and slow to change, is now at the forefront of some of the most significant technological and societal shifts of the 21st century. As the pace of innovation accelerates, financial institutions are being forced to rethink their models and adapt to the evolving landscape. From the rise […]

As online commerce in Japan grows and consumer expectations peak, the way e-commerce brands approach delivery services has never been more critical. By navigating a blend of convenience, environmental consciousness, and economic pressures, Japanese consumers are redefining what they want from delivery.  Recently, our sister company, Cross Marketing Inc., conducted a comprehensive “Survey on Home […]