Knowledge hub

In 2024, consumers juggled 12 active subscriptions, ranging from streaming platforms to pet supply deliveries. Once heralded for its convenience, the subscription model now faces a crossroads. Data shows subscription fatigue is growing: cancellations are rising, new sign-ups are slowing, and customers are demanding more flexibility and transparency. With almost every industry embracing the model, […]

For many in Singapore, studying abroad has long symbolised a gateway to success, offering prestige, cross-cultural experiences, and broader career paths. However, as Gen Z begins to dominate the student population, their values and expectations reshape perceptions of overseas education. Driven by economic concerns, digital accessibility, and social responsibility, Gen Z is pushing universities to […]

Japanese pet owners treat their furry companions like family, fueling a booming market for premium accessories, emergency vet services, and more. A new 2024 study by our sister company, Cross Marketing Inc., sheds light on the key trends shaping this sector—and how brands in the pet sector can seize this opportunity. Survey Highlights —Key Findings […]

How do brands lose their edge? Often, they fail to stay in touch with shifts in consumer sentiment and behaviour. Trends like hyper-personalisation, digital-first lifestyles, and shifting cultural priorities make yesterday’s insights obsolete. Brands that cling to outdated audience profiles risk misaligned messaging, wasted budgets, and eroded relevance. Redefining your audience isn’t just about adapting; […]

Singapore has established itself as a global sustainability leader, with 100% of its top 100 companies achieving sustainability reporting—a distinction shared by only seven nations worldwide. Over three-quarters of these companies recognise climate change as a financial risk, exceeding the global average of 55%. Singapore’s Green Plan 2030 outlines a comprehensive strategy for achieving net-zero […]

With a median age of just under 32 years, Malaysia is a nation of youth. Millennials and Gen Z—30.5% of the population—are not just envisioning change but driving it. Yet, rising living costs, unaffordable housing, and healthcare disparities stand in their way, threatening to stall their aspirations. Our collaborative study with Vero Advocacy reveals over […]

With over 40% of Vietnam‘s population under 30, the youth represent one of the country’s greatest assets for innovation and economic growth. Millennials and Gen Z in Vietnam are not just inheritors of the country’s future—they are active architects of a society valuing sustainability, education, and equitable opportunities. However, systemic barriers, such as limited access […]

Millennials and Gen Z, who comprise over half of Indonesia’s population, are leading cultural, economic, and digital transformations in the world’s fourth-largest nation. Yet, significant challenges remain on the path to realising their potential. Employment challenges—marked by a persistent skills mismatch and regional inequities—and the struggle for affordable housing remain key barriers. Despite these, Indonesia’s […]

Meet Ryan, a young professional in Singapore who, just five years ago, couldn’t afford the high fees of traditional wealth management services. Today, thanks to robo-advisors like StashAway, she not only manages her investments effortlessly but also watches her portfolio grow with personalised, data-driven strategies. Wealth management is undergoing a digital revolution, redefining how individuals […]

Thailand’s millennials and Gen Z stand at the forefront of transformative change. Together, they constitute nearly half the population and redefine the nation’s priorities in employment, education, housing, and environmental sustainability. Their voices, once whispers, now resonate as catalysts for action and reform. Despite their optimism—more than 85% expect a better quality of life within […]