Market understanding research.

Identify trends and market nuances to position your product or service for success.

Market Understanding

Understanding the wider context of a market is crucial in helping you differentiate your offering and identify new opportunities for your business.

Our approach to market understanding research is designed to provide a deep foundational understanding of how markets think and act, so that you can understand the most relevant way to position your products and services, as well as find whitespace for innovation.

We approach market understanding research by looking at the wider spheres of influence on a market, taking a macro understanding of trends and behaviors before zooming in on specific nuances within your desired target audience. We partner with you throughout to ensure we build on your existing knowledge, to deliver new news.

To inform market understanding research, we bring together insight from a diverse range of sources: consumers, subject matter experts and secondary research materials – including your own past learnings and established cultural norms. This approach allows us to combine broad contextual learnings with targeted findings that we can workshop into detailed action plans with your team.

The impact market understanding research can have on your business:

Develop a rich macro understanding of a market to inform your strategy

By understanding the lifestyle, needs and wants, attitudes and cultural context of your target audience, we can provide a clear list of tangible actions based upon market observations.

Find whitespace for innovation

By helping you understand the trends at play, we can identify new opportunities for innovation within your market.

Design effective marketing strategies

We help you find ways to sharpen your marketing collateral to appeal to a desired audience – building upon cultural insights.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2

We’re finalists for Innovation of the Year at the AURA Awards

We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognizes our work using augmented reality to drive innovation in pack and concept testing. This new approach harnesses augmented reality models, built in-house by our design team, that […]

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