Understanding customer behavior.

Truly understand your customers’ needs and challenges to inform future strategy.

Customer understanding

It is vital for brands to understand and respond to evolving customers’ needs to remain relevant and stay ahead of the competition.

We work with businesses helping them to get under the skin of current and target customers so you can develop strategies designed around their needs.

We know that every customer group is different. That’s why we’ll partner with you to develop a tailored approach that will work for your target audience. Drawing on our vast toolkit of qualitative and quantitative methodologies, we’ll find the right techniques to meet your needs – whether that’s understanding how your product is used in home via an online community or exploring how consumers perceive your brand through TDIs. By bringing you closer to your customers in this way, we can embed rich understanding across your organization to facilitate customer-centric decision-making.

The impact customer understanding research can have on your business:

Optimize products to retain and grow customers

By understanding what matters to your customers, we can help you optimize products to ensure they hit the mark.

Develop winning products and services that deliver on customer needs

By bringing you closer to the people you want to reach, we’ll help you understand how to create product and service offerings that really resonate.

Create a customer-centric culture

Building rich customer understanding across your organization ensures that customer needs are placed at the heart of decision-making.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2

Communities deliver on consumer craving for connection

Kadence Boston, in partnership with 2020 Research, has been running an online community to understand the impact COVID-19 is having on US consumers. Before we launched this community one month ago, we thought long and hard about whether this was the right thing to do. We didn’t want this research to be perceived as taking advantage […]


How to use primary research to humanize data

Big data has become a crucial tool for marketers. Targeting customers has never been so easy, quick, and most importantly, accurate. A quick search on the internet, an article read on the web, a message sent to a friend and the magic happens; our “action” is analyzed, we are categorized and we start to see related […]

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