Ad testing research.

Gain feedback in the early stages of creative development to improve ad effectiveness.

ad testing

In a saturated media environment, developing ads that cut through is key. By engaging consumers in this process from the get-go, we can help you to develop adverts that really resonate with the people you want to reach.

We help businesses understand how consumers react to ads in the early stages of development so you can identify the best route to take forward and determine how to strengthen your creative.

Our approach is designed to uncover both subconscious (system 1) and rational (system 2) reactions to develop holistic recommendations for your brand. Using AI-powered facial coding tools we’re able to pull apart emotional responses to ads, identifying the moments that elicit a positive reaction from consumers as well as those that need to be refined to avoid confusion or distraction. We also dig into rational reactions to understand ad recall and impact, using a variety of quantitative and qualitative methods.

Using this dual approach, we’re able to identify opportunities to enhance your ads, helping you to better engage with your target audience and deliver greater value from your marketing.

The impact ad testing research can have on your business:

Maximize ROI

By refining your ad based on consumer feedback before you start final production, you can maximize the effectiveness of your ads and increase the impact of your marketing spend.

Create comms that resonate across different markets

By helping you understand the cultural nuances in responses to ads, we can advise you on how best to tailor your marketing to succeed in different markets.

Tap into new audiences

By testing how your ads performance across different segments and demographics, we can identify appeal beyond your target audience.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business?  In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

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We’re finalists for Innovation of the Year at the AURA Awards

We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognizes our work using augmented reality to drive innovation in pack and concept testing. This new approach harnesses augmented reality models, built in-house by our design team, that […]

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Kadence International Market Research Agency of the Year Singapore