The influences on shoppers’ behaviour are complex and vast. By exploring the path to purchase, and pinpointing the moments that have the greatest impact, we can uncover new opportunities for your brand.

By drawing on a range of methodologies, we provide rich insights about how your current and target customers shop the category across different channels. What products do they currently buy? What are the motivations that are driving these purchases? And what does the decision-making process look like?

By providing a detailed picture of the key influences on purchase behaviour, as well as the barriers to conversion, we can help you maximise sales in-store and online.

The impact shopper research can have on your business:

Refine your packaging

Guided by a rich understanding of the motivations that drive purchase, we can help you improve your packaging so that it better resonates with target customers.

Increase the effectiveness of your point of sale materials

We’ll work with you to determine the role your in-store marketing plays, finding ways to maximise its impact.

Optimise your position in-store

By understanding how shoppers navigate the store, we can find the best place for your brand.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2

From the Ethnographer’s Desk: Unprecedented Uncertainty

In this unprecedented time of COVID-19, the world around us is changing daily, hourly, even by the minute, as news is near-instantly disseminated online and circulated via social media. In America, as in many other countries, the coronavirus has upended our economy, healthcare systems, jobs, and our daily lives. Our behaviors, feelings, needs, perceptions, attitudes, […]

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Kadence International Market Research Agency of the Year Singapore