The influences on shoppers’ behaviour are complex and vast. By exploring the path to purchase, and pinpointing the moments that have the greatest impact, we can uncover new opportunities for your brand.

By drawing on a range of methodologies, we provide rich insights about how your current and target customers shop the category across different channels. What products do they currently buy? What are the motivations that are driving these purchases? And what does the decision-making process look like?

By providing a detailed picture of the key influences on purchase behaviour and the barriers to conversion, we can help you maximise sales in-store and online.

Understanding customer behaviour is just the beginning of the journey. In the increasingly omnichannel retail world, we also help you map out the entire customer journey – from initial awareness and consideration to purchase and post-purchase engagement. This comprehensive approach enables you to understand the touchpoints influencing customer decisions and shaping the customer experience at each stage.

Leveraging advanced analytics tools, we can identify key customer segments and their preferred channels, helping you effectively target your marketing and sales efforts. We study the dynamics of different platforms – whether that’s a physical store or an e-commerce website – and provide you with insights on how to optimise each for maximum conversions.

Lastly, we always keep a close eye on the future. Our experts constantly monitor emerging retail trends, new technologies, and shifts in consumer behaviour, allowing us to provide you with forward-looking insights. These insights enable you to stay ahead of the curve, adapt your strategies in a timely manner, and continue to meet your customers’ evolving needs and expectations.

The impact shopper research can have on your business:

Refine your packaging

Guided by a rich understanding of the motivations that drive purchase, we can help you improve your packaging so that it better resonates with target customers.

Increase the effectiveness of your point of sale materials

We’ll work with you to determine the role your in-store marketing plays, finding ways to maximise its impact.

Optimise your position in-store

By understanding how shoppers navigate the store, we can find the best place for your brand.

Our customers

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Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific

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Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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From the Ethnographer’s Desk: Unprecedented Uncertainty

In this unprecedented time of COVID-19, the world around us is changing daily, hourly, even by the minute, as news is near-instantly disseminated online and circulated via social media. In America, as in many other countries, the coronavirus has upended our economy, healthcare systems, jobs, and our daily lives. Our behaviors, feelings, needs, perceptions, attitudes, […]

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