The influences on shoppers’ behavior are complex and vast. By exploring the path to purchase, and pinpointing the moments that have the greatest impact, we can uncover new opportunities for your brand.

By drawing on a range of methodologies, we provide rich insights about how your current and target customers shop the category across different channels. What products do they currently buy? What are the motivations that are driving these purchases? And what does the decision-making process look like?

By providing a detailed picture of the key influences on purchase behavior, as well as the barriers to conversion, we can help you maximize sales in-store and online.

The impact shopper research can have on your business:

Refine your packaging

Guided by a rich understanding of the motivations that drive purchase, we can help you improve your packaging so that it better resonates with target customers.

Increase the effectiveness of your point of sale materials

We’ll work with you to determine the role your in-store marketing plays, finding ways to maximize its impact.

Optimize your position in-store

By understanding how shoppers navigate the store, we can find the best place for your brand.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2
ambient shopping
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The Shopper Who Never Meant to Shop.

You’re watching a livestream. A pair of sneakers flash on screen, not as a hard sell, but as part of the host’s outfit. Before the segment ends, you’ve clicked, carted, and checked out, without ever intending to shop. This is ambient shopping. In 2025, 69% of consumers report making purchases while doing something else: scrolling […]

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Why Inflation Is Not Stopping Middle-Class Indulgence.

Rising inflation and economic uncertainty were expected to put an end to discretionary spending for middle-income households. Instead, consumers are making room for indulgence. Across the US, UK, and Europe, households earning moderate incomes continue to prioritize non-essential purchases at rates far closer to affluent consumers than economic models predicted. McKinsey’s 2024 Global Consumer Sentiment […]

she-economy
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Why the She-conomy Is Now Driving Global Growth.

Across the world’s fastest-growing consumer markets, one force is reshaping purchasing behavior, product design, and service delivery: women. From Jakarta to Los Angeles, women are no longer a niche segment—they’re central to growth itself. In the US and UK, they already influence over three-quarters of consumer spending. In Asia, their economic clout is rising even […]

sustainability-trends
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When Sustainability Meets the Limits of Consumer Budgets.

In theory, younger consumers should be leading the green economy. Gen Z and millennials routinely rank climate change among their top global concerns, follow sustainability influencers, and expect brands to take a stance on everything from packaging to politics. But in practice, their purchasing behavior last year tells a different story. According to McKinsey, the […]

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