The influences on shoppers’ behavior are complex and vast. By exploring the path to purchase, and pinpointing the moments that have the greatest impact, we can uncover new opportunities for your brand.

By drawing on a range of methodologies, we provide rich insights about how your current and target customers shop the category across different channels. What products do they currently buy? What are the motivations that are driving these purchases? And what does the decision-making process look like?

By providing a detailed picture of the key influences on purchase behavior, as well as the barriers to conversion, we can help you maximize sales in-store and online.

The impact shopper research can have on your business:

Refine your packaging

Guided by a rich understanding of the motivations that drive purchase, we can help you improve your packaging so that it better resonates with target customers.

Increase the effectiveness of your point of sale materials

We’ll work with you to determine the role your in-store marketing plays, finding ways to maximize its impact.

Optimize your position in-store

By understanding how shoppers navigate the store, we can find the best place for your brand.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2
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Blog June 9, 2021

We’re finalists for Innovation of the Year at the AURA Awards

We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognizes our work using augmented reality to drive innovation in pack and concept testing. This new approach harnesses augmented reality models, built in-house by our design team, that […]

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Kadence International Market Research Agency of the Year Singapore