Market sizing.

Understand the size of the sales opportunity in an existing or new market.

Market Sizing

Devising a successful growth strategy requires an understanding of how big a certain market might be, and how much of it you can win.

No two market sizing studies are the same. We partner with businesses to develop a bespoke approach that builds on the latest and most accurate company information so you can understand the ROI on any strategy.

Through a combination of reviewing existing literature, desk research, key opinion leader interviews as well as digital and on-the-ground data collection we build up a rich databank for analysis. From this, we can help you identify:

  • How big the overall universe is (Total Addressable Market – TAM)
  • How much of that you can reach through your sales channels (Served Available Market – SAM)
  • The percentage of the SAM that you can realistically reach (Serviceable Obtainable Market -SOM)

Establishing the SOM accurately will lead to the most reliable strategies being realised. That’s why we work closely with you to understand your capabilities (distribution networks, pricing models, repeat purchase potential, etc.) so that we can calculate the potential for your business.

While market sizing studies offer an invaluable picture of potential market opportunities, our services extend beyond basic estimations. We analyse the competitive landscape, identifying key players, market trends, and potential threats that could impact your business. This 360-degree view of the market landscape allows you to formulate strategies that account for all variables, giving you the best chance at success.

Moreover, we pride ourselves on our ability to provide actionable insights, translating the numbers and data into real-world strategies. Our expert analysts interpret the research findings, highlighting key takeaways and formulating strategic recommendations that align with your business objectives. This ensures that the insights you gain from the market sizing studies are directly applicable to your business operations, allowing you to make informed, data-driven decisions.

The true value of market research lies in its ability to provide a nuanced understanding of markets and consumers. At Kadence, we take a customer-centric approach, investigating the attitudes, preferences, and behaviours of potential customers in your target market. By understanding the customer journey from awareness to purchase, we can identify key touchpoints and opportunities for engagement, helping you to build meaningful relationships with your customers from the outset. Our services are designed to provide a comprehensive understanding of the market, empowering your business to confidently navigate new markets.

The impact market sizing research can have on your business:

Enter new markets with confidence

Before allocating significant resources to enter a new market or territory, establishing the sales potential will allow you to create business plans that can set you up for success.

Execute successful product launches

New product developments and innovations are expensive endeavours. Establishing which concepts or attributes are most likely to sell can reduce R&D spend and make the process more efficient.

Understand how to compete

Establishing the size of a market, and the share occupied by your competitors will allow you to identify if you’re falling behind or leading the pack.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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