Understand the size of the sales opportunity in an existing or new market.
Devising a successful growth strategy requires an understanding of how big a certain market might be, and how much of it you can win.
No two market sizing studies are the same. We partner with businesses to develop a bespoke approach that builds on the latest and most accurate company information so you can understand the ROI on any strategy.
Through a combination of reviewing existing literature, desk research, key opinion leader interviews as well as digital and on-the-ground data collection we build up a rich databank for analysis. From this, we can help you identify:
- How big the overall universe is (Total Addressable Market – TAM)
- How much of that you can reach through your sales channels (Served Available Market – SAM)
- The percentage of the SAM that you can realistically reach (Serviceable Obtainable Market -SOM)
Establishing the SOM accurately is what will lead to the most reliable strategies being realised. That’s why we work closely with you to understand your capabilities (distribution networks, pricing models, repeat purchase potential etc) so that we can calculate the potential for your business.
The impact market sizing research can have on your business:
Enter new markets with confidence
Before allocating significant resources to enter a new market or territory, establishing the sales potential will allow you to create business plans that can set you up for success.
Execute successful product launches
New product developments and innovations are expensive endeavours. Establishing which concepts or attributes are most likely to sell can reduce R&D spend and make the process more efficient.
Understand how to compete
Establishing the size of a market, and the share occupied by your competitors will allow you to identify if you’re falling behind or leading the pack.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Validating an internal brand proposition for SMU’s Post-Graduate Programme
A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Kadence UK office
Market research in Europe – our capabilities
Market research in the United Kingdom – our capabilities
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.Download the guide now
Reimagining the post-COVID future – hypothesizing new normals
Lots of ink has been spilled on various reports and news stories about this pandemic. From its early days in China to its devastating death tolls globally as it spreads to how some markets like Germany and South Korea are slowly opening up their markets to re-establish ‘life as normal’, there has certainly been no […]
Kadence wins Market Research Supplier of the Year and Outstanding Young Researcher
We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.Performance Marketing & Analytics Director
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.Senior Marketing Executive
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.Head of Insights
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.Sales & Marketing