Online panels and online surveys for market research.

Get access to your target audience with one of the most efficient tools in research.

Online panels and surveys

Capturing data can be costly and time consuming. Through online panels and surveys, we can identify suitable audiences and collect responses to your questions in an effective way – providing the raw data – or the building blocks for insight generation.

There are many different types of online panel providers that can be utilised – from quick mobile access panels to those that can provide big data analytics on their panellists. And different panels are suited to different audience types – some are more likely to have a younger, techier demographic as members, whilst others are better for identifying a B2B audience.

At Kadence, not only do we have our own proprietary panels but we have established partnerships with a range of online panel providers. This means that based on the audience you want to speak to we can find the best way of accessing them so you can build a rich understanding of their needs.

At every stage of the process we do the heavy lifting. This includes identifying where to find your target audience, designing the survey in a way that reflects the context of the sample and provides the insights you need, as well as extensive quality control to deliver data you can trust. With all this in hand, you’re able to focus on what matters most – what the research means in the context of your business.

The impact online panels and surveys can have on your business:

Get closer to customers

Finding, profiling and understanding the opinions of your target audience is a fundamental pillar of any research program. Online panels and surveys allow us to do this in a cost and time efficient manner.

Build up a detailed picture of your markets

By asking attitudinal and demographic statements we can build up an understanding of who your audience really is.

Establish norms and benchmarks

Repeating studies over a number of waves means we’re able to provide a longitudinal picture of your desired audience, identifying when brand perceptions or attitudes are changing so you can respond accordingly.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Blog July 28, 2020

Kadence is Highly Commended for the Global Agency of the Year Award at the Market Research Society Awards

We are delighted to announce that Kadence has been Highly Commended for the Global Agency of the Year award at the 2019 Market Research Society Awards. The Market Research Society Awards are the most prestigious awards within the UK research industry. They recognise the key achievements of individuals and organisations within the market research sector. […]

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