In-depth interviews (IDI market research).

Engage with consumers and clients one-on-one to access detailed and nuanced insights.

IDI market research in depth interview

By truly understanding your customers, you’re able to develop strategies that deliver on their needs.

Perfect for both B2B and B2C studies, we conduct IDI market research that allows you to build a deep understanding of your customers and clients. By engaging people on a one-to-one basis, we’re able to uncover rich insights and explore customer needs, pain points and views within the context of your brand.

We can arrange and conduct in-depth interviews face-to-face, over a video call, or on the telephone. Absolutely vital to an effective IDI programme is a carefully crafted discussion guide, tailored to specific audiences, and structured to deliver the deepest set of insights. Skilled interviewers also play a crucial role in the success of any IDI project. That’s why all Kadence IDIs are conducted by trained specialists in this field with the analytical skills to dig deep and uncover meaningful insights that your business can act upon.

The impact IDI market research can have for your business:

Get closer to your customers

By directly engaging with your customers, you’re able to better understand and respond to their needs.

Build a detailed and nuanced view of how you can better meet market demands

By understanding the context that surrounds client and customer needs, you can optimise your offering to ensure it outperforms the competition.

Put your customers at the heart of your business strategy

The rich insights we uncover through IDI market research can be a powerful input to strategy development.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Blog July 28, 2020

How to use primary research to humanise data

Big data has become a crucial tool for marketers. Targeting customers has never been so easy, quick, and most importantly, accurate. A quick search on the internet, an article read on the web, a message sent to a friend and the magic happens; our “action” is analysed, we are categorised and we start to see related […]

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