Central location testing (CLT market research).

Set your products and campaigns up for a successful launch.

Central location testing (CLT)

Consumer feedback is vital to the innovation process but testing products and campaigns with consumers can be logistically challenging. This is where we come in, running central location tests to help refine your products before launch.

Our approach to central location testing allows brands to get their products and campaigns in front of consumers so they can gather rich insights to inform and optimise the development process. We have extensive experience in this field, having run central location tests across a wide variety of sectors – from taste tests to technology products.

We can handle every aspect of the process, from sourcing the venue to recruiting the right participants right through to conducting the research itself. You can rely on us to look after even the smallest of details so you can focus on the bigger picture: developing a market-beating product or service.

In our 25+ years running central location tests, we’ve been involved in some of the world’s most high-profile product and campaign launches. From this, we understand the vital importance of maintaining the confidential nature of the stimulus, with extensive processes and protocols in place to guarantee this.

Our approach to central location testing allows our clients to:

Develop winning products and services

By putting consumers at the heart of the product development process, you can develop product and services that outperform the competition.

Develop the optimum flavour for new food and drink products

By gaining valuable feedback on different variants, we can ascertain the best one to take forwards.

Create campaigns that cut through

By engaging consumers in the creative process, we can advise you on how best to tailor your ads for success.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Face to face live tracker
Blog July 27, 2020

Where can I conduct face-to-face research?

As lockdowns lift across the world, our live tracker shows you where you can start conducting face-to-face research, as well as the considerations you need to bear in mind. For those markets where face-to-face research is not possible just yet, online research is an effective alternative. This is an area where we have extensive experience. […]

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