Central location testing (CLT market research).

Set your products and campaigns up for a successful launch.

Central location testing (CLT)

Consumer feedback is vital to the innovation process but testing products and campaigns with consumers can be logistically challenging. This is where we come in, running central location tests to help refine your products before launch.

Our approach to central location testing allows brands to get their products and campaigns in front of consumers so they can gather rich insights to inform and optimise the development process. We have extensive experience in this field, running central location tests across various sectors – from taste tests to technology products.

We can handle every aspect of the process, from sourcing the venue to recruiting the right participants and conducting research. You can rely on us to look after even the smallest of details so you can focus on the bigger picture: developing a market-beating product or service.

In our 25+ years running central location tests, we’ve been involved in some of the world’s most high-profile product and campaign launches. From this, we understand the vital importance of maintaining the confidential nature of the stimulus, with extensive processes and protocols in place to guarantee this.

Over the years, we’ve honed our central location testing services to fine art, seamlessly blending traditional methodologies with cutting-edge technology to deliver insightful and actionable data. Our dedicated team of experts meticulously plan and execute every central location testing phase. We apply a tailored approach to each project, understanding the unique aspects of your product or campaign and aligning our strategies to meet your objectives. Our comprehensive services extend beyond the physical logistics, delving into the strategic realm to provide insightful analysis and recommendations that could be pivotal for your product or campaign’s success.

Our emphasis on forging a symbiotic relationship with our clients sets us apart. We believe in maintaining a transparent and collaborative communication channel throughout the process. Our experienced project managers keep you informed and involved, ensuring that every aspect of the central location test aligns with your expectations and adheres to the highest standards of quality and accuracy. Furthermore, we are adept at adapting to unforeseen challenges, ensuring the smooth and successful completion of the project regardless of the circumstances.

The profound insights derived from central location testing could be the catalyst that propels your product or campaign to a market triumph. Our comprehensive analysis extends beyond surface-level data, delving into the behavioural and perceptual dynamics that underlie consumer interactions with your product or campaign. The resultant data is meticulously dissected to provide a rich tapestry of insights that can inform crucial developmental decisions, ensuring your offering resonates with the target audience and excels in the competitive market arena.

With Kadence International, you’re not just conducting a test; you’re embarking on a journey of discovery that could unveil the blueprint for your next market success.

Our approach to central location testing allows our clients to:

Develop winning products and services

By putting consumers at the heart of the product development process, you can develop product and services that outperform the competition.

Develop the optimum flavour for new food and drink products

By gaining valuable feedback on different variants, we can ascertain the best one to take forwards.

Create campaigns that cut through

By engaging consumers in the creative process, we can advise you on how best to tailor your ads for success.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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