Emerging research methods.

Harness new research techniques to uncover deeper insight.

Emerging research methodologies

Emerging technologies are opening up new opportunities for market research, allowing us to get closer to consumers than ever before and uncover insights that previously had been inaccessible.

As a future-focussed agency, we’re proud to be at the forefront of new method exploration and testing. We’re always on the lookout for innovative approaches that offer genuine benefits over legacy techniques so we can help you build an ever deeper understanding of your customer.

From neuroscience to passive tracking, we have a particular interest in methodologies that allow us to move away from a reliance on ‘reported’ behaviours. By going beyond what consumers say and understanding how they actually behave, we can uncover new opportunities for your brand.

We have partnered with some of the world’s best-known brands to pilot at range of innovative techniques. We harnessed AI driven language analysis to help Starbucks identify whitespace for innovation in its bakery range and partnered with Unilever on a ground-breaking trial of blockchain technology in research – the first of its kind.

And we continue to push the boundaries. Through our involvement with IIeX’s innovation competition, we partner and mentor start-ups that have most promise for our industry. And drawing on our own design and tech experts, we’re able to pilot new methodologies in-house. Right now, we’re working on harnessing augmented reality for concept testing – both within online surveys and via online qual. This commitment to innovation means we’re able to deliver against our clients’ evolving needs to offer faster, cheaper and more effective solutions than ever before.

The impact emerging methodologies can have on your business:

Identify whitespace for innovation

We’re able to identify unmet needs by going beyond what people say and understanding the behaviours they don’t recall or can be reluctant to report.

Optimise products and services

Emerging methodologies allow us to understand consumer behaviour in context and see how products and services are really used.

Understand consumer sentiment

By harnessing publicly available data, we can explore patterns in consumer sentiment via opinions and reviews shared online.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2
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Blog July 21, 2020

Kadence International at IIeX Bangkok 2019: observations on the innovative future of market research

As Greenbook endeavors to expand its presence within Asia, Kadence International identified with that desire to spread innovative market research practices across the world, for the betterment of the industry. With that in mind, Kadence International stepped up and became Title Sponsor for its third IIeX Conference in Dec 2019. The two-days conference brought together […]

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