Proposition development.

Find the reason to believe behind your brand and what it offers.

Proposition development

Determine and differentiate the emotional benefits that consumers see behind your product and services to help you create a genuine connection between your brand and your customers.

Our value proposition research helps you understand the consumer perspective. Through a range of qualitative and quantitative techniques, we can explore and play back the different benefits your product has and how these ladder up to meeting the emotional needs of consumers.

By connecting the rational and physical features of your product or service with the emotional needs of consumers we can create a stronger, deeper platform from which to market your brand.

Using qualitative research to understand the consumer’s world, contextualise your brand in their lives and determine the key needs they have; combined with quantitative research to validate, size and add robust metrics to these findings – we can deliver a strong value proposition that acts as the cornerstone of future comms and marketing strategies.

The impact our value proposition development work can have for your business:

Ladder up emotional benefits

Move beyond the rational benefits, and hook onto deeper, stronger emotional needs that your brand can fulfil.

Differentiate your brand

Understand what consumers see as the unique and differentiating features and benefits of your brand.

Identify the right customers to target

We determine which consumer segments and demographic profiles your value proposition resonates with the most to shape your marketing strategy.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Blog July 21, 2020

Reimagining the post-COVID future – hypothesizing new normals

Lots of ink has been spilled on various reports and news stories about this pandemic. From its early days in China to its devastating death tolls globally as it spreads to how some markets like Germany and South Korea are slowly opening up their markets to re-establish ‘life as normal’, there has certainly been no […]

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