Find the reason to believe behind your brand and what it offers.
Determine and differentiate the emotional benefits that consumers see behind your product and services to help you create a genuine connection between your brand and your customers.
Our value proposition research helps you understand the consumer perspective. Through a range of qualitative and quantitative techniques, we can explore and play back the different benefits your product has and how these ladder up to meeting the emotional needs of consumers.
By connecting the rational and physical features of your product or service with the emotional needs of consumers we can create a stronger, deeper platform from which to market your brand.
Using qualitative research to understand the consumer’s world, contextualize your brand in their lives and determine the key needs they have; combined with quantitative research to validate, size and add robust metrics to these findings – we can deliver a strong value proposition that acts as the cornerstone of future comms and marketing strategies.
The impact our value proposition development work can have for your business:
Ladder up emotional benefits
Move beyond the rational benefits, and hook onto deeper, stronger emotional needs that your brand can fulfil.
Differentiate your brand
Understand what consumers see as the unique and differentiating features and benefits of your brand.
Identify the right customers to target
We determine which consumer segments and demographic profiles your value proposition resonates with the most to shape your marketing strategy.
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding program has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.Download the guide now
How to use market research for new product development
In this article, we share our tips for using market research effectively at every stage of the innovation funnel.
How to launch a new FMCG product in the market – mastering innovation in FMCG
Launching a new fast-moving-consumer-goods (FMCG) product is a process wrought with challenges and notoriously difficult to pull off successfully. In fact, it’s such a treacherous domain that approximately 80-85% of all FMCG launches fail! So how do you successfully launch a new FMCG product in the market? Companies need to do all they can to […]
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.Senior Marketing Executive
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.Head of Research
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.Sales & Marketing
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.Head of Insights
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.Performance Marketing & Analytics Director