Concept validation.

Understand how your offering performs with consumers so you can optimise it before launch.

To ensure products and services are both appealing and relevant to your target audience, understanding consumer reactions is key.

Concept validation allows you to build a detailed understanding of how your current and target customers feel about the core aspects of your offering before it’s launched in-market.

Using a range of qualitative and / or quantitative techniques, we can help brands understand appeal at an overall level, as well as identifying particular aspects to improve further. This can take the form of a simple or detailed online survey, an online community or a programme of focus groups.

We’ll help you understand what’s resonating with consumers, what’s falling flat and most importantly, why this is the case. By digging into these areas with consumers, we can help you understand how to optimise your concept so that it is a hit with its target audience. By helping you to focus in on the areas that matter most and to get these right ahead of the launch, we’re able to set your product or service up for success.

The impact concept validation can have on your business:

Identify the key areas for development

Understanding what consumers like or dislike about your product or service will allow you to prioritise the areas that need to be optimised before launch.

Develop market-leading products and services

Understanding likes and dislikes is just the first step. The validation process also identifies how to address the key issues, helping you to refine your product or service so that it meets consumer needs.

Create clarity in your communications

Getting consumers’ views on your product and services will help you to develop a clear value proposition so you can talk about your offering in a way that resonates with your target audience.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog July 21, 2020

What does the future hold for automotive?

The automotive industry has been one of the hardest hit by the pandemic. Cars have lain dormant in driveways for months as a result of lockdowns across the world, and economic shutdowns hit supply chains, with reports of some manufacturers even resorting to flying parts across the world in suitcases. But as consumers emerge into […]

Blog_Image
Blog July 21, 2020

Reimagining the post-COVID future – hypothesizing new normals

Lots of ink has been spilled on various reports and news stories about this pandemic. From its early days in China to its devastating death tolls globally as it spreads to how some markets like Germany and South Korea are slowly opening up their markets to re-establish ‘life as normal’, there has certainly been no […]

Trusted by

Get in touch to discuss a project with our team

Kadence International Market Research Agency of the Year Singapore