Concept validation.

Understand how your offering performs with consumers so you can optimize it before launch.

To ensure products and services are both appealing and relevant to your target audience, understanding consumer reactions is key.

Concept validation allows you to build a detailed understanding of how your current and target customers feel about the core aspects of your offering before it’s launched in-market.

Using a range of qualitative and / or quantitative techniques, we can help brands understand appeal at an overall level, as well as identifying particular aspects to improve further. This can take the form of a simple or detailed online survey, an online community or a program of focus groups.

We’ll help you understand what’s resonating with consumers, what’s falling flat and most importantly, why this is the case. By digging into these areas with consumers, we can help you understand how to optimize your concept so that it is a hit with its target audience. By helping you to focus in on the areas that matter most and to get these right ahead of the launch, we’re able to set your product or service up for success.

The impact concept validation can have on your business:

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Identify the key areas for development

Understanding what consumers like or dislike about your product or service will allow you to prioritise the areas that need to be optimised before launch.

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Develop market-leading products and services

Understanding likes and dislikes is just the first step. The validation process also identifies how to address the key issues, helping you to refine your product or service so that it meets consumer needs.

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Create clarity in your communications

Getting consumers’ views on your product and services will help you to develop a clear value proposition so you can talk about your offering in a way that resonates with your target audience.

Our Customers

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Bloomberg
Unilever
Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific
Treatwell

The global boutique for data and insight.

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
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We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.

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Arla Foods

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

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Bloomberg

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.

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Bridgestone

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.

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Discovery

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Brand Management Department
Panasonic – Singapore

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.

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Treatwell

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