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How to conduct online research in Thailand

With 51 million active social media users – that’s 67% of the total population and 82% of internet penetration – the growing potential for online research in Thailand cannot be ignored.  In a country where the prevailing culture means that people can be reluctant to share their opinions in a group setting, the anonymity of […]

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How to conduct online research in India

Tulika Sheel, Associate Vice President Varun Sahai, Associate Vice President  Sandeep Kaul, Insights Lead  In India, online only accounts for a small share of the market research market. The overwhelming majority of market research projects here take place face-to-face. But the COVID-19 crisis has resulted in brands beginning to consider online options.  The dominance of face-to-face market research […]

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Reimagining the post-COVID future – hypothesizing new normals

Lots of ink has been spilled on various reports and news stories about this pandemic. From its early days in China to its devastating death tolls globally as it spreads to how some markets like Germany and South Korea are slowly opening up their markets to re-establish ‘life as normal’, there has certainly been no […]

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What does the future of retail finance look like?

The economic impact of the COVID-19 pandemic in various markets has been undeniable. Some sectors like travel and hospitality have been hard-hit, while physical retail has suffered badly too due to social distancing and lockdown measures. Workers in these industries are affected as well, with their livelihoods threatened by uncertainty and instability. Within this context, […]

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How to conduct online research in Singapore

I’ve been a market researcher for more than 15 years, during which I’ve done countless projects conducted through online and offline methodologies, both in Singapore, and across Asia. It’s a common research cliché to say that ‘one size fits all’ does not apply in Asia, and that the only unifying factor across all Asian markets […]

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How to conduct online research in Indonesia

For tens of years, market research in Indonesia has been conducted face-to-face, using pen and paper. Even up until now, face-to-face interviews are still the dominant methodology used for market research in Indonesia. There are many reasons for this – mainly a historical preference for face-to-face and its value in reaching people across the country, […]

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How to conduct online research in Vietnam

In Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]

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What does the future of work look like as we adapt to a new normal?

This week marks a change in the focus for many news outlets and governments. From protection to productivity – as leaders grapple with the challenge of getting economies moving again. There is more confidence in some countries’ approach and communication (New Zealand) than in others (UK, US – looking at you!). However, in all situations, […]