Knowledge hub

Learn how to calculate market potential and the key stages involved including market analysis, consumer understanding and competitor analysis.

There are multiple ways of entering a new market. Read about the main four market entry strategies, as well as when and how to use them most effectively as a growing business.

Market entry is a high risk, high reward long term play. Make sure your business is aware of the reasons, risks and framework involved in market entry with this comprehensive guide.

We are delighted to announce that Kadence International has been awarded Consultant of the Year at Marketing Interactive’s Agency of the Year Awards in Singapore. The judges recognised our ability to support our clients in a difficult year by adopting a more consultative approach to research. This has included helping clients to: Embrace digital methodologies […]

Market research is more important than ever before. But after a tough 2020, many marketers are having to adapt to tighter purse strings. This framework outlines 5 key steps marketers and insight professionals can take to maximise their market research budget and deliver value to their stakeholders. 

Understand the what, why and how of market segmentation, from its roots in good sales techniques to the digital-first deployment of detailed customer personas.

Why should businesses embark on a segmentation? We explain the purpose and benefits of segmentation projects, as well as the typical stages involved.

We've been working with Bloomberg since the start of pandemic to understand how the priorities, actions and attitudes of business decision makers across APAC are evolving. Take a look at the infographic for the key insights.

Market segmentations studies are powerful tools for businesses. They help organisations divide up the market into distinct segments that share specific attributes. The business can then focus on the most lucrative of these market segments. Segmentations can guide everything from marketing to product development right through to identifying new market opportunities. In this article we […]

Market segmentations can be powerful tools for companies big and small. By tailoring your strategy based on the needs of your key customer segments, you can better appeal to the customers that matter most. But how do you segment your audience and what are the different forms of segmentation you can use? There are 5 […]