Market Research Agency in London

We are a market research agency in London trusted by organizations that require clarity in fast-moving environments and confidence in high-stakes decisions. We are a global agency that supports brands across London, combining local market understanding with the perspective of a global research network. 

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Kadence delivers market research from London for organizations seeking deeper understanding of customers, categories and commercial opportunity. We work with UK-based and international brands to generate insight that informs strategy, shapes innovation and strengthens decision-making across markets.

 

London-based expertise with global perspective

We are a strategic market research partner for brands operating in and from London. We help organizations navigate complex audiences, competitive sectors and multi-market challenges through research that is thoughtful, rigorous and commercially focused.

As a leading market research agency in London, our work spans product development, communication testing, brand strategy and customer understanding. We design studies that answer real business questions, whether the focus is the UK market, European expansion or global performance.

Our London-based researchers work across full-service projects and specialist fieldwork, supporting clients in sectors ranging from FMCG and technology to finance, automotive and professional services. The insight we deliver is designed to be used, not archived.

With over 30 years of experience, Kadence has partnered with some of the world’s most recognizable brands. From understanding usage behaviors within the UK automotive market to supporting multi-country product launches across Europe, our work reflects both depth and scale.

As part of Kadence International, our London team has the expertise to work across local and international markets, with access to a wider network of researchers across Asia, Europe and the Americas. This ensures every project benefits from cultural understanding, methodological expertise and a genuinely international outlook.

Our London Office

Kadence is a market research agency with headquarters in London, supporting clients across the UK, Europe and beyond. The city plays a central role in our global network, acting as both a research center and a strategic hub for international projects.

From London, we deliver full-service market research that helps brands get closer to customers, refine propositions and strengthen communications. We also act as a specialist fieldwork partner, helping organizations reach the right respondents across the UK and European markets.

Our London team brings together researchers with diverse cultural backgrounds and language capabilities, enabling us to manage complex, multi-market studies with precision and care.

We are consistently recognised as one of the top market research agencies in London

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021
Agency of the Year Awards, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Marketing Interactive Agency of the Year, Winner - Gold, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
MRS Young Researcher of the Year

MRS Young Researcher of the Year

Finalist

— MRS, 2023
ESOMAR Best Congress Paper

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

London Market Research

From London, Kadence provides end-to-end market research services for organizations operating locally and internationally. We support businesses at every stage, from early idea exploration through to strategic validation and optimisation.  Our research helps brands understand their markets, reduce risk and identify opportunity, whether they are launching a new product, refining customer experience or entering new territories.

 

 

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FAQs

How diverse is Asia Pacific culturally?

The short answer is that Asia is incredibly rich and nuanced from a cultural standpoint: the multitude of religious beliefs, histories, languages, and other cultural markers means that each market is more different than similar. This can make Asia Pacific market research challenging without the right partner to help you understand the intricacies of each country. That said, though, the ‘urban Asia’ experience is similar to some extent, and popular culture does form the basis to link up a couple of the Asian markets, so there can be ways to seek out common threads amidst the vibrancy of difference.

Do I need to do all my market research in Asia in local / vernacular languages?

As a rule yes. By conducting research in the local language, consumers will have the capability and confidence to express their thoughts and feelings toward the brands, products or services in question. Unlike some market research agencies in Asia, Kadence has a range of languages in-house thanks to our network of Asian offices, so local language moderation is a service we can provide. That said, it is possible to carry out research in English in some markets (e.g. Singapore, India, Philippines), depending on the subject matter and education level of the respondents you want to reach.

For large Asian markets like China and India, how many cities do we need to cover with our research?

We recommend at least a combination of 1st tier and 2nd tier cities, as well as 3rd tier and rural locations, if possible. On top of getting a read on geographic and demographic differences in the reactions to your products and services, lifestyle / intra-market attitudinal variations exist, so the wider you are able to carry out your research, the more comprehensive your resulting understanding of the market will be.

Are there certain research approaches or methodologies that work better in one Asian market, compared to another?

Yes. Cultural differences between Asian markets mean that you need to carefully consider your methodology. For instance, we find that in-depth interviews, rather than group-based discussions, can work better for some topics in markets like Japan, where there can be a tendency to ‘self-censor’. In contrast, the one-on-one format lends itself better to building trust and establishing bonds between interviewer and respondent, often leading to more productive conversations. 

You’ll also need to consider the technological infrastructure of the markets you’re researching. In India, for instance, you’ll need to take a mobile first approach for reaching those outside metros and tier 1 cities. This is also true of mobile-first markets like Indonesia and China. Whilst cultural considerations can be diverse and numerous, we’re on hand to help, based on our long history of conducting market research in Asia.

Does the sequence of which markets I do my research first in Asia matter?

Unless there are specific roll-out plans that have strategic importance for your product or service across markets, our experience has taught us that any order comes back down to organizational preference. Your internal stakeholders may want to start the research in a market that is a stronghold for the brand to establish ground understanding, then venture into unfamiliar grounds to gather ‘new news’, or vice versa. Ultimately, Kadence is flexible in terms of how / when / where to start a piece of research, and in the absence of real preference, is willing to provide our suggestions and justifications for any arrangements.

Our Customers

View all case studies
Bloomberg
Unilever
Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific
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Meet Our Senior Team

Bianca Abulafia

Bianca Abulafia

Specialist sectors Automotive, Media, Kids

Current location UK

Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behaviour. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.

Cindi Collett

Cindi Collett

Specialist sectors B2B, B2C, CPG, Retail, Financial Services, Healthcare

Current location UK

Cindi is a seasoned market research professional with extensive experience in multiple market research disciplines. She has worked with clients from all over the globe in multiple sectors, including Food and Beverage, CPG, manufacturing, technology, and finance.

Rupert Sinclair

Rupert Sinclair

Specialist sectors Food & Beverage, Financial Services, Tech & Telco, B2B

Current location UK

Rupert is passionate about helping brands innovate. He’s a frequent conference speaker on the subject of innovation in market research, regularly sharing new techniques and technologies that are enabling brands to access previously untapped insights.
Amy-Lo

Amy Lo

Specialist sectors

Current location UK

Amy has worked at Kadence for over ten years, joining the global market research agency after starting her career in larger research agencies. She is passionate about delivering insights worth sharing—insights that make our clients proud to circulate within their businesses. Amy enjoys exploring innovative techniques and processes to maximise quality and efficiency as a mixed methods researcher.

FAQs

What is it like to work with Kadence's London office?

Partnering with Kadence means working with a team that takes the time to understand your business context. Our London researchers tailor every study to your objectives and deliver insight in a way that is clear, engaging and easy to act on. Clients value our collaborative approach, flexibility and focus on practical outcomes.

What types of market research does Kadence deliver from London?

In London, we design and manage both qualitative and quantitative research across a wide range of objectives. This includes brand strategy, product development, customer experience and communication testing. We also lead multi-market studies across Europe and beyond, coordinating insight through our global network.

Does Kadence London office only conduct research in London?

Our London team conducts research across the UK and manages projects throughout Europe and international markets. As part of Kadence International, we work closely with colleagues in Asia, the Americas and Europe to deliver insight wherever our clients’ audiences are located.

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