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Market research in New York – our capabilities

Market Research Agency in New York

We are a market research agency in New York trusted by organisations that require clarity when stakes are high and timelines are tight.

From New York, we work with US-based and international brands, delivering research shaped by local market realities and informed by global perspective.

Kadence delivers market research from New York for organisations looking to test assumptions, validate strategy and reduce risk across product, brand and customer experience. Our work is built around the decisions clients need to make, ensuring insight leads to clear direction.

We partner with teams who value rigour, structure and evidence they can stand behind, whether the focus is US growth or multi-market alignment.

Research designed for complex audiences

New York brings together global headquarters, senior decision-makers and specialist B2B audiences across sectors such as financial services, technology, healthcare and professional services. Our researchers are experienced in designing studies that reach hard-to-access respondents and surface insight that would otherwise remain hidden.

Every project begins with a clear understanding of the business decision at hand. This allows us to design research that stays focused, relevant and commercially grounded.

We work across qualitative and quantitative methodologies, selecting approaches that suit the audience, market and decision context. This ensures findings are robust and directly applicable.

Many New York-led projects involve multiple markets. Through Kadence’s global office network, we coordinate domestic research across the US andinternational research while maintaining consistency in quality, reporting and interpretation.

Our New York office

Kadence’s New York office forms part of our US presence and plays a key role in delivering research for domestic and international clients. From here, we manage full-service research programmes and provide specialist fieldwork support when needed.

Clients work with our New York team when they need an agency that is responsive, structured and comfortable operating in complex stakeholder environments.

We are consistently recognised as one of the top market research agencies in the US and globally

Market Research Society's Operations Awards, 2019

ESOMAR Best Congress Paper

Winner
— ESOMAR, 2023

FAQs

How diverse is Asia Pacific culturally?

The short answer is that Asia is incredibly rich and nuanced from a cultural standpoint: the multitude of religious beliefs, histories, languages, and other cultural markers means that each market is more different than similar. This can make Asia Pacific market research challenging without the right partner to help you understand the intricacies of each country. That said, though, the ‘urban Asia’ experience is similar to some extent, and popular culture does form the basis to link up a couple of the Asian markets, so there can be ways to seek out common threads amidst the vibrancy of difference.

Do I need to do all my market research in Asia in local / vernacular languages?

As a rule yes. By conducting research in the local language, consumers will have the capability and confidence to express their thoughts and feelings toward the brands, products or services in question. Unlike some market research agencies in Asia, Kadence has a range of languages in-house thanks to our network of Asian offices, so local language moderation is a service we can provide. That said, it is possible to carry out research in English in some markets (e.g. Singapore, India, Philippines), depending on the subject matter and education level of the respondents you want to reach.

For large Asian markets like China and India, how many cities do we need to cover with our research?

We recommend at least a combination of 1^st tier and 2^nd tier cities, as well as 3^rd tier and rural locations, if possible. On top of getting a read on geographic and demographic differences in the reactions to your products and services, lifestyle / intra-market attitudinal variations exist, so the wider you are able to carry out your research, the more comprehensive your resulting understanding of the market will be.

Are there certain research approaches or methodologies that work better in one Asian market, compared to another?

Yes. Cultural differences between Asian markets mean that you need to carefully consider your methodology. For instance, we find that in-depth interviews, rather than group-based discussions, can work better for some topics in markets like Japan, where there can be a tendency to ‘self-censor’. In contrast, the one-on-one format lends itself better to building trust and establishing bonds between interviewer and respondent, often leading to more productive conversations.

You’ll also need to consider the technological infrastructure of the markets you’re researching. In India, for instance, you’ll need to take a mobile first approach for reaching those outside metros and tier 1 cities. This is also true of mobile-first markets like Indonesia and China. Whilst cultural considerations can be diverse and numerous, we’re on hand to help, based on our long history of conducting market research in Asia.

Does the sequence of which markets I do my research first in Asia matter?

Unless there are specific roll-out plans that have strategic importance for your product or service across markets, our experience has taught us that any order comes back down to organizational preference. Your internal stakeholders may want to start the research in a market that is a stronghold for the brand to establish ground understanding, then venture into unfamiliar grounds to gather ‘new news’, or vice versa. Ultimately, Kadence is flexible in terms of how / when / where to start a piece of research, and in the absence of real preference, is willing to provide our suggestions and justifications for any arrangements.

FAQs

What is it like to work with Kadence’s New York office?

Working with Kadence’s New York office means partnering with a team that brings structure, responsiveness and commercial focus to every project. We take time to understand your business context, then tailor the research approach and reporting to match the decisions you need to make. Clients value our clarity, rigour and collaborative working style.

What types of market research does Kadence deliver from New York?

Our New York team designs and manages qualitative and quantitative research across customer understanding, brand strategy, product development and communication testing. We also lead multi-market programmes, coordinating delivery through Kadence’s global network when research spans regions and geographies.

Does Kadence’s New York office only support US research?

No. While we deliver research across the US, our New York team also supports international studies and multi-market projects. We work with US-based and global organisations, connecting local insight with international expertise.

Our Customers

View all case studies

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Understanding the elements of value driving recommendations for Panasonic

Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.

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Embedding a customer-centric culture to inform all areas of business strategy for Havells

An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.

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Developing comms to deliver behavioural change for Vital Strategies

A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.

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Sectors we serve

Kadence brings deep experience across a wide range of sectors, including finance, technology, healthcare, FMCG and professional services. Our sector knowledge helps us design better questions, reach the right audiences and deliver insight that stands up in high-scrutiny environments.