Market Research Agency Edinburgh

Edinburgh at a Glance

Edinburgh is Scotland's capital and its most affluent city. The economy is anchored by financial services, with major institutions including Standard Life Aberdeen, Royal Bank of Scotland, Baillie Gifford and Scottish Widows headquartered here. A growing technology sector, world-class universities and a strong tourism industry round out the city's commercial profile.

An Edinburgh brief can draw on areas like customer and category understanding, proposition and product development, brand and communications work, and insight activation, alongside the full breadth of Kadence's research capability. Fieldwork, analytics, behavioural and qualitative depth sit inside the same programme rather than being bolted on at the edges. Where the work lands depends on the brief, from a Scotland leadership team in the city through to UK or global functions taking a Scotland view into a wider plan.

Research designed for Edinburgh can span sectors ranging from financial services and asset management through to fintech and insurance, alongside the full breadth of Kadence's research capability. Life sciences, legal and professional services, tourism and the cultural economy, and consumer goods tied to Scotland's whisky and food-and-drink heritage all sit comfortably inside that remit. Fieldwork can reach into Glasgow, Dundee, Aberdeen and the populated belt between Edinburgh and Glasgow when coverage calls for it, and extend across the border into Newcastle, the North East and the rest of the UK on multi-city studies.

Kadence has spent more than three decades working with some of the world's most recognised brands, and that experience informs how an Edinburgh project would be set up. The city sits at an unusual crossing point of long-established fund managers, fast-moving fintechs and a visitor economy built around the festivals, and a study designed for Edinburgh is built with those rhythms in mind rather than dropped in from a generic UK template.