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Market research in Atlanta – our capabilities

Market Research Agency Atlanta

Kadence is a trusted market research agency supporting organisations in Atlanta with insight that drives confident decisions. As the commercial capital of the American South, Atlanta offers a dynamic and diverse consumer market that demands research tailored to its specific character.

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With offices across Asia, Europe and the Americas, Kadence brings over 30 years of global research expertise to one of the fastest-growing metropolitan areas in the United States. Our work in Atlanta spans industries from logistics and healthcare to fintech and consumer goods.

Atlanta's position in the US market

Atlanta is the economic powerhouse of the southeastern United States. The metropolitan area is home to nearly six million people and serves as the headquarters for major corporations including Coca-Cola, Delta Air Lines, UPS, Home Depot and Cox Enterprises. The city's position as a logistics hub, with Hartsfield-Jackson as the world's busiest airport, reinforces its role as a gateway for commerce across the South.

The city's economic base is broad and growing. Financial technology, healthcare, film and television production, and professional services have joined logistics and consumer goods as major economic drivers. Atlanta's technology sector has expanded rapidly, with the city emerging as a significant hub for cybersecurity, payments technology and enterprise software.

Atlanta's demographic profile makes it one of the most important markets in the US for understanding diverse consumer behaviour. The city has a large and influential Black middle class, a rapidly growing Hispanic population, and significant Asian and international communities. Research that fails to account for this diversity produces an incomplete picture of the market.

Consumer behaviour in Atlanta reflects both Southern cultural traditions and the cosmopolitan influence of a major international city. Family, community and faith-based networks play important roles in shaping brand perception and purchasing decisions across many consumer segments.

Our Global Expertise for Atlanta

Kadence operates from offices across Asia, Europe and the Americas, with our US presence anchored by teams in New York and San Francisco. Our global network spans London, Tokyo, Singapore, Shanghai, Jakarta, Mumbai, Bangalore and beyond.

For Atlanta-based organisations expanding internationally, our network provides seamless coordination and genuine local expertise in each market. For global brands entering the US market through the Southeast, our team provides the cultural understanding needed to connect with diverse Southern audiences.

We’re consistently recognised as a leading market research agency across multiple markets.

Innovation of the Year

Finalist
— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold
— Agency of the Year Awards, 2021

Marketing Interactive Agency of the Year, Winner - Gold, 2021

Consultant of the Year

Winner – Gold
— Agency of the Year Awards, 2021

Kadence team collecting Agency of the Year award

Consultant of the Year

Winner
— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist
— Agency of the Year Awards, 2020

Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner
— Marketing Research & Insight Excellence Awards – 2019

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner
— Agency of the Year Awards, 2019

Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended
— Market Research Society Awards, 2019

Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist
— Market Research Society's Operations Awards – 2019

Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist
— Market Research Society's Operations Awards, 2019

Best Training and Development

Highly Commended
— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist
— MRS, 2023

ESOMAR Best Congress Paper

Winner
— ESOMAR, 2023

FAQs

How diverse is Asia Pacific culturally?

The short answer is that Asia is incredibly rich and nuanced from a cultural standpoint: the multitude of religious beliefs, histories, languages, and other cultural markers means that each market is more different than similar. This can make Asia Pacific market research challenging without the right partner to help you understand the intricacies of each country. That said, though, the ‘urban Asia’ experience is similar to some extent, and popular culture does form the basis to link up a couple of the Asian markets, so there can be ways to seek out common threads amidst the vibrancy of difference.

Do I need to do all my market research in Asia in local / vernacular languages?

As a rule yes. By conducting research in the local language, consumers will have the capability and confidence to express their thoughts and feelings toward the brands, products or services in question. Unlike some market research agencies in Asia, Kadence has a range of languages in-house thanks to our network of Asian offices, so local language moderation is a service we can provide. That said, it is possible to carry out research in English in some markets (e.g. Singapore, India, Philippines), depending on the subject matter and education level of the respondents you want to reach.

For large Asian markets like China and India, how many cities do we need to cover with our research?

We recommend at least a combination of 1^st tier and 2^nd tier cities, as well as 3^rd tier and rural locations, if possible. On top of getting a read on geographic and demographic differences in the reactions to your products and services, lifestyle / intra-market attitudinal variations exist, so the wider you are able to carry out your research, the more comprehensive your resulting understanding of the market will be.

Are there certain research approaches or methodologies that work better in one Asian market, compared to another?

Yes. Cultural differences between Asian markets mean that you need to carefully consider your methodology. For instance, we find that in-depth interviews, rather than group-based discussions, can work better for some topics in markets like Japan, where there can be a tendency to ‘self-censor’. In contrast, the one-on-one format lends itself better to building trust and establishing bonds between interviewer and respondent, often leading to more productive conversations.

You’ll also need to consider the technological infrastructure of the markets you’re researching. In India, for instance, you’ll need to take a mobile first approach for reaching those outside metros and tier 1 cities. This is also true of mobile-first markets like Indonesia and China. Whilst cultural considerations can be diverse and numerous, we’re on hand to help, based on our long history of conducting market research in Asia.

Does the sequence of which markets I do my research first in Asia matter?

Unless there are specific roll-out plans that have strategic importance for your product or service across markets, our experience has taught us that any order comes back down to organizational preference. Your internal stakeholders may want to start the research in a market that is a stronghold for the brand to establish ground understanding, then venture into unfamiliar grounds to gather ‘new news’, or vice versa. Ultimately, Kadence is flexible in terms of how / when / where to start a piece of research, and in the absence of real preference, is willing to provide our suggestions and justifications for any arrangements.

Our Customers

View all case studies

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Developing a future-focused digital product strategy for Wall Street Journal

A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.

Find out more

Creating an education and career exploration tool to wow teens with American Student Assistance

Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.

Find out more

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Harnessing blockchain technology in market research with Unilever Food Solutions

We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.

Find out more

FAQs

Why is Atlanta an important market for consumer research?

Atlanta's demographic diversity, economic breadth and role as the commercial capital of the American South make it one of the most strategically important US markets for consumer research. The city's large Black middle class, growing Hispanic population and international communities create a consumer landscape that national studies often fail to capture accurately.

What industries does Kadence research in Atlanta?

We work with organisations across Atlanta's key sectors, including logistics, financial technology, healthcare, consumer goods, media and professional services. Our researchers understand the competitive dynamics and consumer behaviour patterns specific to the Southeast.

Can Kadence use Atlanta research to understand the broader US Southeast?

Atlanta often serves as a bellwether for consumer trends across the American South. While each Southern market has its own dynamics, research in Atlanta captures cultural, demographic and economic patterns relevant to the wider Southeast region. We design studies that distinguish between Atlanta-specific and broader regional findings.