Our team combines deep understanding of Southern US markets with the perspective of a global research network spanning Asia, Europe and the Americas. For brands operating in Charlotte or targeting the Carolinas, Kadence delivers research that is locally grounded and globally informed. And for Charlotte-based companies looking to understand consumers and markets beyond the US, our global office network provides the on-the-ground expertise needed to research audiences across Asia, Europe and the Americas.
Inside the Charlotte Economy
In Charlotte, Kadence works across audiences that behave differently across Uptown, SouthPark, Ballantyne, University City and the counties surrounding the metro. Research is designed around the decisions teams are making, not dressed up as deliverables.
A Charlotte brief can draw on areas like category and customer understanding, product and concept research, brand and communications testing and insight activation, alongside the full breadth of Kadence's research capability. The shape of any study follows the decision behind it, whether the call sits with a Charlotte-based team or a wider US or international function.
Research designed for Charlotte typically spans a broad industry mix, ranging from financial services and energy through to motorsport and related sectors, alongside the full breadth of Kadence's research capability. Fieldwork often extends into the wider Carolinas and surrounding Southeast when a regional read is needed.
Across more than 30 years, Kadence has partnered with many of the world's most recognisable brands. In Charlotte that experience can apply across categories the city is genuinely known for, from financial services and fintech programmes tied to the banking cluster through to motorsport research that draws on the engineering and fan economy built around the NASCAR industry cluster in the wider Charlotte area.
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