With offices across four continents, Kadence brings over 30 years of global research expertise to a city where Latin American commerce, international finance, tourism and a vibrant cultural identity converge. Miami is not just a US market - it is a bridge between the Americas, and research here carries implications that extend far beyond South Florida.
Miami's position in the global market
Briefs that land in Miami usually involve a business decision with reach beyond the city itself, whether that is a regional HQ choice, a product built for the US that also has to work across Latin American corridors, or a category where PortMiami, Brickell finance or the Greater Miami visitor economy materially change the commercial picture. Kadence is set up for that mix.
Most Miami programmes cover customer and market understanding, product and concept work, brand and communications research and activation, alongside the wider Kadence offer. Where a brief sits inside that range depends on the decision driving it: a Brickell-based financial services firm testing a new wealth proposition will shape a different study to a cruise operator refining itineraries or a hospitality group repositioning a Greater Miami portfolio, and study design follows the call that needs to be made.
Our Miami work supports clients across sectors ranging from finance, wealth management and professional services (where the Brickell cluster and the concentration of regional Latin American HQs make Miami one of the most important US markets for cross-border commercial research) to cruise and ports, travel and hospitality, real estate, healthcare, logistics and an increasingly visible tech and creative base in Wynwood and the surrounding districts. Fieldwork spreads across Greater Miami, from the downtown and Brickell core through Coral Gables, Coconut Grove, Doral, Hialeah and Kendall, and on into Fort Lauderdale, the wider Broward corridor and Palm Beach County, so recruitment reflects where Miami audiences actually live and work rather than a single postcode view.
Across more than 30 years, Kadence has worked with many of the world's most recognised brands, from global consumer and financial services programmes through to multi-country research across European, Asian and Americas markets. Our Miami work pairs that international reach with a working understanding of the commercial quirks of a city where a single decision often has to answer to a US audience, a regional Latin American audience and an international visitor audience at the same time.
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