Market Research Agency Miami

America's gateway to Latin America and the Caribbean. Kadence delivers market research for organisations in Miami, combining understanding of one of the world's most internationally connected consumer markets with a global research network spanning Asia, Europe and the Americas.

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With offices across four continents, Kadence brings over 30 years of global research expertise to a city where Latin American commerce, international finance, tourism and a vibrant cultural identity converge. Miami is not just a US market - it is a bridge between the Americas, and research here carries implications that extend far beyond South Florida.

Miami's position in the global market

Miami is the commercial capital of Latin America's relationship with the United States. The metropolitan area of over six million people serves as the US headquarters for hundreds of multinational corporations with Latin American operations. Banking, trade, logistics, real estate, healthcare and tourism all benefit from Miami's strategic position.

The city's demographic profile is unlike any other in the US. The Hispanic and Latino community represents a majority of Miami-Dade County's population, with large and established Cuban, Colombian, Venezuelan, Brazilian, Argentine, Nicaraguan and Haitian communities. This creates a consumer market where Spanish is as common as English and where cultural expectations are shaped by Latin American and Caribbean norms.

Miami's consumer landscape is segmented by both geography and culture. Brickell and the downtown core attract a young, international professional class. Coral Gables, Coconut Grove, Key Biscayne and the Beaches present affluent consumer profiles. Hialeah, Doral, Kendall and Homestead each have distinct demographic and cultural characters. Broward and Palm Beach counties add further suburban complexity.

The city's role as a tourism destination brings an additional layer. Millions of domestic and international visitors interact with Miami brands annually, creating a dual consumer market of residents and visitors that requires careful research design.

Our Global Expertise for Miami

Kadence operates from offices across Asia, Europe and the Americas, with our US presence anchored by teams in New York and San Francisco. Our global network spans London, Tokyo, Singapore, Shanghai, Jakarta, Mumbai, Bangalore and beyond.

For Miami-based organisations expanding into Latin America or across the globe, our network provides seamless coordination and genuine local expertise in each market. For Latin American brands entering the US through Miami, our team provides the bicultural understanding needed to bridge both markets.

We’re consistently recognised as a leading market research agency across multiple markets.

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021
Agency of the Year Awards, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Marketing Interactive Agency of the Year, Winner - Gold, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
MRS Young Researcher of the Year

MRS Young Researcher of the Year

Finalist

— MRS, 2023
ESOMAR Best Congress Paper

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Miami Market Research

Kadence delivers research designed for Miami's multicultural, multilingual consumer market. Our customer and market understanding research helps brands navigate the city's complex cultural and geographic segmentation.

Brand and advertising research evaluates how marketing performs with Miami audiences across languages and cultural contexts. New product development research takes advantage of Miami's unique position for testing propositions with both US Hispanic and Latin American audiences.

Our fieldwork covers metropolitan Miami and the wider South Florida tri-county area using online, telephone and in-person methods in English, Spanish and Portuguese.

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FAQs

How diverse is Asia Pacific culturally?

The short answer is that Asia is incredibly rich and nuanced from a cultural standpoint: the multitude of religious beliefs, histories, languages, and other cultural markers means that each market is more different than similar. This can make Asia Pacific market research challenging without the right partner to help you understand the intricacies of each country. That said, though, the ‘urban Asia’ experience is similar to some extent, and popular culture does form the basis to link up a couple of the Asian markets, so there can be ways to seek out common threads amidst the vibrancy of difference.

Do I need to do all my market research in Asia in local / vernacular languages?

As a rule yes. By conducting research in the local language, consumers will have the capability and confidence to express their thoughts and feelings toward the brands, products or services in question. Unlike some market research agencies in Asia, Kadence has a range of languages in-house thanks to our network of Asian offices, so local language moderation is a service we can provide. That said, it is possible to carry out research in English in some markets (e.g. Singapore, India, Philippines), depending on the subject matter and education level of the respondents you want to reach.

For large Asian markets like China and India, how many cities do we need to cover with our research?

We recommend at least a combination of 1st tier and 2nd tier cities, as well as 3rd tier and rural locations, if possible. On top of getting a read on geographic and demographic differences in the reactions to your products and services, lifestyle / intra-market attitudinal variations exist, so the wider you are able to carry out your research, the more comprehensive your resulting understanding of the market will be.

Are there certain research approaches or methodologies that work better in one Asian market, compared to another?

Yes. Cultural differences between Asian markets mean that you need to carefully consider your methodology. For instance, we find that in-depth interviews, rather than group-based discussions, can work better for some topics in markets like Japan, where there can be a tendency to ‘self-censor’. In contrast, the one-on-one format lends itself better to building trust and establishing bonds between interviewer and respondent, often leading to more productive conversations. 

You’ll also need to consider the technological infrastructure of the markets you’re researching. In India, for instance, you’ll need to take a mobile first approach for reaching those outside metros and tier 1 cities. This is also true of mobile-first markets like Indonesia and China. Whilst cultural considerations can be diverse and numerous, we’re on hand to help, based on our long history of conducting market research in Asia.

Does the sequence of which markets I do my research first in Asia matter?

Unless there are specific roll-out plans that have strategic importance for your product or service across markets, our experience has taught us that any order comes back down to organizational preference. Your internal stakeholders may want to start the research in a market that is a stronghold for the brand to establish ground understanding, then venture into unfamiliar grounds to gather ‘new news’, or vice versa. Ultimately, Kadence is flexible in terms of how / when / where to start a piece of research, and in the absence of real preference, is willing to provide our suggestions and justifications for any arrangements.

Our Customers

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Bloomberg
Unilever
Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific
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FAQs

Why is Miami strategically important for Latin American market research?

Miami serves as the US commercial gateway to Latin America and the Caribbean. The city's large, diverse Hispanic and Latino population, multilingual business environment and concentration of multinational headquarters make it an ideal market for testing products and messaging intended for both US Hispanic and Latin American audiences.

What industries does Kadence research in Miami?

We work with organisations across Miami's key sectors, including international banking, real estate, healthcare, tourism, logistics, technology and consumer goods. Our researchers understand the competitive dynamics specific to the South Florida and Latin American-connected markets.

How does Kadence handle multilingual research in Miami?

Miami's consumer market operates in English, Spanish and Portuguese. We design research that accounts for language preferences and cultural context, ensuring materials and moderation are adapted for each audience segment rather than simply translated.

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