Market Research Agency Orlando

Market research in Orlando designed to help brands make confident decisions in one of America's most visited and fastest-growing metropolitan areas. Kadence brings over 30 years of global research expertise to a city where tourism, technology and rapid population growth converge.

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With offices across Asia, Europe and the Americas, Kadence brings a global perspective to Central Florida's commercial centre. Whether you need to understand Orlando's resident or visitor markets, or you're an Orlando-based organisation looking to research consumers nationally and internationally, Kadence has the infrastructure to deliver. Orlando is far more than theme parks - the metropolitan area of nearly three million people supports a diversified economy and a consumer market shaped by international tourism, military presence and significant demographic change.

Orlando's position in the US market

Orlando attracts over 75 million visitors annually, making it one of the most visited destinations on the planet. Walt Disney World, Universal Studios, SeaWorld and a cluster of convention and entertainment venues drive a tourism economy that shapes the region's workforce, consumer behaviour and brand landscape.

But Orlando's resident economy has diversified substantially. The aerospace and defence sector, anchored by Lockheed Martin, Northrop Grumman and proximity to Kennedy Space Center, employs a significant technical workforce. Healthcare, higher education, simulation and training technology, and a growing fintech sector all contribute to an economic base that extends well beyond hospitality.

The metropolitan area has experienced extraordinary population growth. Migration from the Northeast, Midwest, Latin America and the Caribbean has created one of the most diverse consumer markets in the southeastern US. The Hispanic and Latino community, particularly Puerto Rican, Colombian, Venezuelan and Brazilian populations, represents a substantial and growing share of the metro area.

Orlando's suburban sprawl is extensive. The differences between downtown, Winter Park, Dr. Phillips, Lake Nona, Kissimmee, Sanford and the International Drive corridor are significant. Each area presents distinct consumer profiles, competitive dynamics and brand relationships.

The tourism economy creates a unique dual consumer market. Research needs to carefully distinguish between resident and visitor populations, whose needs, brand expectations and spending patterns differ fundamentally.

Our Global Expertise for Orlando

Kadence operates from offices across Asia, Europe and the Americas, with our US presence anchored by teams in New York and San Francisco. Our global network spans London, Tokyo, Singapore, Shanghai, Jakarta, Mumbai, Bangalore and beyond.

For Orlando-based organisations expanding internationally, particularly in tourism, technology and simulation, our network provides seamless coordination and genuine local expertise in each market.

We’re consistently recognised as a leading market research agency across multiple markets.

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021
Agency of the Year Awards, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Marketing Interactive Agency of the Year, Winner - Gold, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
MRS Young Researcher of the Year

MRS Young Researcher of the Year

Finalist

— MRS, 2023
ESOMAR Best Congress Paper

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Orlando Market Research

Kadence delivers research designed for Orlando's complex, multilayered market. Our customer and market understanding research helps brands navigate the distinction between resident and visitor consumers.

Brand and advertising research evaluates how marketing performs with Central Florida's diverse audiences. New product development research takes advantage of Orlando's demographic diversity and engaged consumer base.

Our fieldwork covers metropolitan Orlando and the wider Central Florida region using online, telephone and in-person methods in English and Spanish.

For Orlando-based organisations that need research beyond Central Florida - whether nationally across the US, into Latin American markets or globally - Kadence coordinates studies through our international office network, providing a single point of contact with local execution in each target market.

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FAQs

How diverse is Asia Pacific culturally?

The short answer is that Asia is incredibly rich and nuanced from a cultural standpoint: the multitude of religious beliefs, histories, languages, and other cultural markers means that each market is more different than similar. This can make Asia Pacific market research challenging without the right partner to help you understand the intricacies of each country. That said, though, the ‘urban Asia’ experience is similar to some extent, and popular culture does form the basis to link up a couple of the Asian markets, so there can be ways to seek out common threads amidst the vibrancy of difference.

Do I need to do all my market research in Asia in local / vernacular languages?

As a rule yes. By conducting research in the local language, consumers will have the capability and confidence to express their thoughts and feelings toward the brands, products or services in question. Unlike some market research agencies in Asia, Kadence has a range of languages in-house thanks to our network of Asian offices, so local language moderation is a service we can provide. That said, it is possible to carry out research in English in some markets (e.g. Singapore, India, Philippines), depending on the subject matter and education level of the respondents you want to reach.

For large Asian markets like China and India, how many cities do we need to cover with our research?

We recommend at least a combination of 1st tier and 2nd tier cities, as well as 3rd tier and rural locations, if possible. On top of getting a read on geographic and demographic differences in the reactions to your products and services, lifestyle / intra-market attitudinal variations exist, so the wider you are able to carry out your research, the more comprehensive your resulting understanding of the market will be.

Are there certain research approaches or methodologies that work better in one Asian market, compared to another?

Yes. Cultural differences between Asian markets mean that you need to carefully consider your methodology. For instance, we find that in-depth interviews, rather than group-based discussions, can work better for some topics in markets like Japan, where there can be a tendency to ‘self-censor’. In contrast, the one-on-one format lends itself better to building trust and establishing bonds between interviewer and respondent, often leading to more productive conversations. 

You’ll also need to consider the technological infrastructure of the markets you’re researching. In India, for instance, you’ll need to take a mobile first approach for reaching those outside metros and tier 1 cities. This is also true of mobile-first markets like Indonesia and China. Whilst cultural considerations can be diverse and numerous, we’re on hand to help, based on our long history of conducting market research in Asia.

Does the sequence of which markets I do my research first in Asia matter?

Unless there are specific roll-out plans that have strategic importance for your product or service across markets, our experience has taught us that any order comes back down to organizational preference. Your internal stakeholders may want to start the research in a market that is a stronghold for the brand to establish ground understanding, then venture into unfamiliar grounds to gather ‘new news’, or vice versa. Ultimately, Kadence is flexible in terms of how / when / where to start a piece of research, and in the absence of real preference, is willing to provide our suggestions and justifications for any arrangements.

Our Customers

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Bloomberg
Unilever
Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific
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FAQs

How does Kadence separate Orlando's resident and visitor markets in research?

Orlando's 75 million annual visitors create a dual consumer market fundamentally different from the resident population of nearly three million. We design research that clearly targets the relevant audience, ensuring insight reflects the actual consumer group a brand is trying to reach.

What industries does Kadence research in Orlando?

We work with organisations across Orlando's key sectors, including tourism, hospitality, aerospace, defence, simulation technology, healthcare, fintech and consumer goods. Our researchers understand both the visitor economy and the growing resident-focused sectors. For Orlando's aerospace and simulation companies with national and global operations, our teams across Asia, Europe and the Americas provide coordinated research with genuine local expertise in each market.

How does Orlando's Hispanic and Latino population affect research design?

Orlando's large and diverse Hispanic and Latino community, particularly Puerto Rican, Colombian, Venezuelan and Brazilian populations, represents a significant consumer segment. Research design needs to account for language preferences, cultural values and distinct brand relationships within this community.

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