Market research agency in Bangalore

From our Bangalore office, we support brands across India and international markets, combining deep local understanding with the reach and perspective of a global research network.

Bangalore
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Kadence delivers market research from Bangalore for organisations looking to understand Indian consumers, test assumptions and identify growth opportunities. We work with Indian and global brands to generate insight that informs strategy, shapes innovation and supports confident decision-making.

 

Bangalore-based expertise with global reach

Kadence is a strategic market research partner for brands operating in India and across Asia-Pacific. From Bangalore, we help organisations navigate diverse audiences, evolving behaviours and competitive markets through research that is rigorous, thoughtful and commercially focused.

As a leading market research agency in Bangalore, our work spans customer understanding, product development, brand strategy and communication testing. We design research programmes that address real business questions, whether the focus is a local launch, national expansion or multi-market performance.

Our Bangalore-based researchers support both full-service research programmes and specialist fieldwork projects. We work across sectors including technology, FMCG, financial services, healthcare and industrial markets. The insight we deliver is practical, relevant and designed to inform action.

With over 30 years of experience, Kadence has partnered with many of the world’s most recognised brands. From understanding consumer behaviour within India’s urban centres to supporting regional studies across Asia, our work reflects both scale and depth.

Our Bangalore team works closely with clients as a strategic partner, providing research that reflects the realities of local markets while aligning with broader regional and global objectives.

Bangalore sits at the centre of India’s technology, innovation and start-up economy. For brands operating in this environment, market research needs to be precise, culturally informed and commercially relevant. Kadence International is a market research agency in Bangalore trusted by organisations seeking clarity in complex, fast-moving markets.

Our Bangalore office

Kadence’s Bangalore office plays a key role within our Asia-Pacific network. From here, we conduct market research across India and manage projects throughout Asia and international markets.

Our team partners with organisations on full-service market research programmes, helping them understand customers, refine propositions and strengthen go-to-market strategies. We also work as a specialist fieldwork partner, supporting studies that require access to hard-to-reach audiences or complex respondent groups across India.

With researchers who bring strong local knowledge and international experience, our Bangalore office is well placed to deliver insight that reflects both market nuance and strategic intent.

3

WI_real-estate Research offices

17

WI_real-estate Field offices

60+

WI_languages Languages

14

WI_location-1 Years of experience in India

30+

WI_global Years of global experience

9

WI_cup Award nominations and wins in the past 2 years

900+

WI_project projects globally each year

500,000+

chat CATI interviews in India per year

FAQs

How diverse is Asia Pacific culturally?

The short answer is that Asia is incredibly rich and nuanced from a cultural standpoint: the multitude of religious beliefs, histories, languages, and other cultural markers means that each market is more different than similar. This can make Asia Pacific market research challenging without the right partner to help you understand the intricacies of each country. That said, though, the ‘urban Asia’ experience is similar to some extent, and popular culture does form the basis to link up a couple of the Asian markets, so there can be ways to seek out common threads amidst the vibrancy of difference.

Do I need to do all my market research in Asia in local / vernacular languages?

As a rule yes. By conducting research in the local language, consumers will have the capability and confidence to express their thoughts and feelings toward the brands, products or services in question. Unlike some market research agencies in Asia, Kadence has a range of languages in-house thanks to our network of Asian offices, so local language moderation is a service we can provide. That said, it is possible to carry out research in English in some markets (e.g. Singapore, India, Philippines), depending on the subject matter and education level of the respondents you want to reach.

For large Asian markets like China and India, how many cities do we need to cover with our research?

We recommend at least a combination of 1st tier and 2nd tier cities, as well as 3rd tier and rural locations, if possible. On top of getting a read on geographic and demographic differences in the reactions to your products and services, lifestyle / intra-market attitudinal variations exist, so the wider you are able to carry out your research, the more comprehensive your resulting understanding of the market will be.

Are there certain research approaches or methodologies that work better in one Asian market, compared to another?

Yes. Cultural differences between Asian markets mean that you need to carefully consider your methodology. For instance, we find that in-depth interviews, rather than group-based discussions, can work better for some topics in markets like Japan, where there can be a tendency to ‘self-censor’. In contrast, the one-on-one format lends itself better to building trust and establishing bonds between interviewer and respondent, often leading to more productive conversations. 

You’ll also need to consider the technological infrastructure of the markets you’re researching. In India, for instance, you’ll need to take a mobile first approach for reaching those outside metros and tier 1 cities. This is also true of mobile-first markets like Indonesia and China. Whilst cultural considerations can be diverse and numerous, we’re on hand to help, based on our long history of conducting market research in Asia.

Does the sequence of which markets I do my research first in Asia matter?

Unless there are specific roll-out plans that have strategic importance for your product or service across markets, our experience has taught us that any order comes back down to organizational preference. Your internal stakeholders may want to start the research in a market that is a stronghold for the brand to establish ground understanding, then venture into unfamiliar grounds to gather ‘new news’, or vice versa. Ultimately, Kadence is flexible in terms of how / when / where to start a piece of research, and in the absence of real preference, is willing to provide our suggestions and justifications for any arrangements.

FAQs

What is it like to work with Kadence’s Bangalore office?

Working with Kadence’s Bangalore office means partnering with a team that combines strong local market understanding with a strategic, international perspective. Our researchers take the time to understand your business context, tailoring each study to your objectives and delivering insight in a clear, practical format. Clients value our collaborative approach, responsiveness and focus on outcomes that support confident decision-making.

What types of market research does Kadence deliver from Bangalore?

From our Bangalore office, we design and manage qualitative and quantitative research across a wide range of objectives. This includes customer understanding, brand strategy, product development and communication testing. We also lead multi-market studies across India and Asia-Pacific, coordinating insight through our global network.

 

Does Kadence's Bangalore office only conduct research in Bangalore?

No. While our Bangalore office is rooted in the local market, the team conducts research across India and manages projects throughout Asia and international markets. As part of Kadence International’s global network, our Bangalore researchers collaborate closely with colleagues worldwide to deliver insight wherever your audiences are located.

Our Customers

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Bloomberg
Unilever
Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific
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Sectors we serve

With more than three decades of experience, Kadence brings deep sector knowledge to every project. From our Bangalore office, we work across a wide range of industries, applying this expertise to design research approaches that reflect sector-specific challenges and market realities.

Our sector experience enables us to ask better questions, move efficiently and deliver insight that supports confident, informed decision-making.

Advertising
Advertising
Agriculture
Agriculture
Animal Health
Animal health
Automotive
Automotive
B2B
B2B
Consumer Goods
Consumer goods
Ecommerce
Ecommerce
Financial Services
Financial services
Food and beverage
Food and beverage
Kids and youth
Kids and youth
Media
Media
Technology
Technology
Telecommunications
Telecommunications
Free guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

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