Canada's consumer economy is diverse, digitally mature and deeply connected to both North American and global markets. Kadence helps organisations navigate this landscape with research that is rigorous, practical and built around the specific business question.
Understanding the Canadian market
Canada is home to nearly 40 million consumers spread across a vast geography, with major metro areas including Toronto, Vancouver, Montreal, Calgary and Edmonton each offering distinct market characteristics. The country's bilingual culture, multicultural population and strong regional identities mean that a national strategy often needs to account for significant local variation.
Key sectors including financial services, technology, natural resources, healthcare, retail and education all present research opportunities. Canadian consumers are well informed, digitally engaged and increasingly focused on sustainability and corporate responsibility when making purchasing decisions.
Kadence helps brands understand these dynamics. Our research spans customer understanding, brand strategy, product development, communications testing and market sizing. We design studies that account for Canada's linguistic and cultural complexity, ensuring that insight is representative and actionable.
As part of Kadence International, every Canadian project benefits from our global network of researchers across Asia, Europe and the Americas. For brands expanding from Canada into international markets, or global organisations targeting Canadian consumers, we coordinate multi-market research seamlessly.
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