Market Research Agency Edmonton

Research that helps brands compete in one of Canada's most resource-driven markets. Kadence brings three decades of research expertise to organisations operating in Edmonton and beyond.

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Edmonton is the economic engine of Alberta, anchored by energy, government, technology, agriculture and a growing healthcare sector. For brands looking to understand this market or reach Western Canadian audiences, Kadence delivers research that is rigorous, practical and built to inform real business decisions. For Edmonton-based companies looking to research consumers and opportunities beyond Canada, our global office network delivers on-the-ground expertise across Asia, Europe and the Americas.

What Kadence delivers in Edmonton

Edmonton's economy and consumer base have distinct characteristics. The city's close ties to the energy sector mean household income and spending patterns are influenced by commodity cycles in ways that other Canadian markets are not. A younger, growing population and a cost of living significantly lower than Vancouver or Toronto shape consumer priorities and brand expectations differently from Canada's eastern cities.

  • Consumer understanding: Identify who your Edmonton and Alberta audiences are, what drives their decisions and how local economic conditions shape purchasing behaviour.
  • Product and concept testing: Validate new products, services and propositions with Western Canadian consumers before committing to launch.
  • Brand and advertising research: Track brand health over time and evaluate creative executions to ensure campaigns connect with Albertan audiences.
  • Fieldwork across Alberta: Recruitment and data collection across Edmonton, Calgary and regional Alberta using online, telephone and in-person approaches.
  • Strategic recommendations: Every study ends with clear, actionable findings designed to inform the next business decision.

Our Global Expertise for Edmonton

Kadence operates from offices across Asia, Europe and the Americas, with our Toronto and Vancouver offices providing a strong Canadian base. Our global network includes teams in London, New York, Tokyo, Singapore, Shanghai, Jakarta, Mumbai, Bangalore and beyond.

For Edmonton-based organisations expanding into international markets, our network provides seamless coordination and genuine local expertise in each market. Alberta's strong ties to the energy sector and growing trade relationships with Asia make this connectivity particularly valuable. For global brands entering the Western Canadian market, our team provides the cultural and regional understanding needed to connect with Edmonton's distinctive consumer base.

We’re consistently recognised as a leading market research agency across multiple markets.

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021
Agency of the Year Awards, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Marketing Interactive Agency of the Year, Winner - Gold, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
MRS Young Researcher of the Year

MRS Young Researcher of the Year

Finalist

— MRS, 2023
ESOMAR Best Congress Paper

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Edmonton Market Research

Alberta's market operates on its own rhythm. When energy prices rise, consumer confidence and spending follow. When they fall, the impact on retail, hospitality, real estate and services is felt quickly. Research that does not account for these dynamics risks producing insight that is accurate on paper but misleading in practice.

Kadence understands cyclical markets. We support organisations at every stage, from early exploration through validation and strategic refinement. Our research for Edmonton considers the economic context alongside consumer attitudes, competitive positioning and category dynamics.

Kadence's international network means your research benefits from local knowledge and global perspective. Our offices in New York, San Francisco, London, Shanghai, Tokyo, Mumbai, Singapore and across Asia provide seamless coordination for organisations that need insight beyond the Canadian border. For Edmonton-based companies expanding internationally, or global brands entering the Alberta market, we deliver consistent, comparable research across every market in the study.

 

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FAQs

How diverse is Asia Pacific culturally?

The short answer is that Asia is incredibly rich and nuanced from a cultural standpoint: the multitude of religious beliefs, histories, languages, and other cultural markers means that each market is more different than similar. This can make Asia Pacific market research challenging without the right partner to help you understand the intricacies of each country. That said, though, the ‘urban Asia’ experience is similar to some extent, and popular culture does form the basis to link up a couple of the Asian markets, so there can be ways to seek out common threads amidst the vibrancy of difference.

Do I need to do all my market research in Asia in local / vernacular languages?

As a rule yes. By conducting research in the local language, consumers will have the capability and confidence to express their thoughts and feelings toward the brands, products or services in question. Unlike some market research agencies in Asia, Kadence has a range of languages in-house thanks to our network of Asian offices, so local language moderation is a service we can provide. That said, it is possible to carry out research in English in some markets (e.g. Singapore, India, Philippines), depending on the subject matter and education level of the respondents you want to reach.

For large Asian markets like China and India, how many cities do we need to cover with our research?

We recommend at least a combination of 1st tier and 2nd tier cities, as well as 3rd tier and rural locations, if possible. On top of getting a read on geographic and demographic differences in the reactions to your products and services, lifestyle / intra-market attitudinal variations exist, so the wider you are able to carry out your research, the more comprehensive your resulting understanding of the market will be.

Are there certain research approaches or methodologies that work better in one Asian market, compared to another?

Yes. Cultural differences between Asian markets mean that you need to carefully consider your methodology. For instance, we find that in-depth interviews, rather than group-based discussions, can work better for some topics in markets like Japan, where there can be a tendency to ‘self-censor’. In contrast, the one-on-one format lends itself better to building trust and establishing bonds between interviewer and respondent, often leading to more productive conversations. 

You’ll also need to consider the technological infrastructure of the markets you’re researching. In India, for instance, you’ll need to take a mobile first approach for reaching those outside metros and tier 1 cities. This is also true of mobile-first markets like Indonesia and China. Whilst cultural considerations can be diverse and numerous, we’re on hand to help, based on our long history of conducting market research in Asia.

Does the sequence of which markets I do my research first in Asia matter?

Unless there are specific roll-out plans that have strategic importance for your product or service across markets, our experience has taught us that any order comes back down to organizational preference. Your internal stakeholders may want to start the research in a market that is a stronghold for the brand to establish ground understanding, then venture into unfamiliar grounds to gather ‘new news’, or vice versa. Ultimately, Kadence is flexible in terms of how / when / where to start a piece of research, and in the absence of real preference, is willing to provide our suggestions and justifications for any arrangements.

Our Customers

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Bloomberg
Unilever
Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific
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FAQs

How does Edmonton's resource-driven economy affect market research?

Edmonton's economy is closely tied to energy and commodity markets, which creates boom-and-bust cycles that directly influence consumer confidence, spending patterns and business investment. Kadence designs research that accounts for these economic dynamics, so brands get insight that reflects real market conditions rather than a static snapshot.

Can Kadence coordinate research across multiple Canadian cities including Edmonton?

Yes. Our team regularly manages research that spans Edmonton, Calgary, Vancouver, Toronto and other Canadian markets. We ensure consistent methodology and comparable data across cities while accounting for the regional differences in consumer behaviour between Western and Eastern Canada.

What sectors does Kadence research in Edmonton?

We work across Edmonton's strongest industries, including energy and resources, technology, government services, healthcare, agriculture and retail. Our researchers understand the competitive dynamics and consumer behaviour patterns specific to the Alberta market. For Edmonton companies in these sectors looking to expand internationally, our global offices provide the same depth of industry knowledge and local consumer understanding in each target market.

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