Market Research Agency Austin

Austin's market

What makes Austin work a fit for Kadence is the way these demand drivers tend to collide inside a single brief, whether that's a hardware launch pulled forward by a new Austin fab, a policy or public-sector study sitting close to the Capitol, or a creative brand deciding how far a launch can travel beyond Central Texas. Our senior researchers run this kind of work end to end rather than handing it down.

Within Austin we work across customer and category understanding, product and proposition development, brand and communications research, and insight activation, alongside the wider Kadence research offer. The shape of any study follows the decision it has to inform rather than a standing menu of modules, and most Austin programmes pull on more than one area at once. The commercial call behind the work usually lands with a team based in Austin even when the research itself reaches further out.

Our Austin work supports clients across sectors ranging from semiconductors and hardware (with the Silicon Hills cluster concentrating fab, chip and device investment) to enterprise and consumer software, state government and public-sector research, higher education and research commercialisation from the University of Texas, healthcare and life sciences, and the craft, CPG, music and creative categories that give the city its commercial signature. Project design reflects where the audience actually lives and works, from central Austin through Round Rock, Pflugerville and Cedar Park, out into the Hill Country and along the wider Central Texas corridor toward San Antonio.

Across more than 30 years, Kadence has built a portfolio of work with many of the world's most recognisable brands. In Austin that experience meets a market where relocations, semiconductor investment cycles and event-driven demand around SXSW and ACL keep re-shaping categories, so research is built to be revisited as the city moves rather than filed once the debrief is in.