Sensory research and taste tests.

Develop food and beverage products that will thrive in the market.

Taste test sensory research

Developing or refining a food and beverage product is a complex process. We can help you to understand the impact of taste on performance to set you up for success.

We work with food and beverage brands to help them optimise the taste profile of their products and select the ones with the highest potential for launch.

We can help brands formulate new food and beverage products – or enhance existing ones – through our sensory panel. This group of experts is carefully selected and trained to detect different flavour profiles, allowing us to evaluate products against specific criteria so that you can optimise the formulation.

In the latter stages of the product development process, we taste test to help you understand which products to launch. Our rigorous process means we can benchmark innovations against successful products in your portfolio, providing robust data to help you understand how they will perform in the market.

The sensory landscape of a product extends beyond just its taste. It encompasses the aroma, texture, appearance, and even the sound it makes during consumption. Our Sensory Research service is designed to delve into all these dimensions, providing a holistic understanding of how your product engages with the sensory faculties of the consumer. This multi-faceted approach aids in identifying not only the strengths of your product but also areas that may require refinement to meet consumer expectations and preferences. By analysing the sensory attributes through scientific methodologies, we aim to translate these insights into actionable recommendations that contribute to the success of your product in the market.

Our expertise in Sensory Research serves as a valuable asset during the critical phases of product evolution, from ideation to formulation and, ultimately, market introduction. Utilising a blend of traditional sensory analysis techniques and innovative methodologies, we strive to uncover the sensory drivers that resonate with your target audience. Our adept panel, equipped with precise language and calibrated senses, can provide invaluable feedback, aiding in fine-tuning your product’s sensory attributes to align with consumer preferences.

Our comparative analysis against benchmark products offers a competitive perspective, guiding informed decision-making as you navigate the path to product launch. With our sensory research service, you gain a deeper understanding of the sensory appeal of your products, empowering you to make data-driven decisions that can significantly enhance market acceptance and success.

The impact sensory research and taste tests can have on your business:

Select the right ingredients

We can help you develop an understanding the role of different ingredients play, determining which are delivering the most value to help you optimise your food or beverage formulation.

Identify the shelf life of your product

Through our sensory panel, we can help you understand the changes that occur over time or in particular storage conditions, so that you can best position your product for the optimum taste.

Launch the products that will deliver most value for your business

Through taste tests, we can identify the right products to take forwards based on consumer feedback.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore.

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