Sensory research and taste tests.

Develop food and beverage products that will thrive in the market.

Taste test sensory research

Developing or refining a food and beverage product is a complex process. We can help you to understand the impact of taste on performance to set you up for success.

We work with food and beverage brands to help them optimize the taste profile of their products and select the ones with highest potential for launch.

We can help brands to formulate new food and beverage products – or enhance existing ones – through our sensory panel. This group of experts is carefully selected and trained to detect different flavor profiles, allowing us to evaluate products against specific criteria so that you can optimize the formulation.

In the latter stages of the product development process, we run taste tests to help you understand which products to launch. Our rigorous process means we can benchmark new innovations against successful products in your existing portfolio, providing robust data to help you understand how they will perform in the market.

The impact sensory research and taste tests can have on your business:

Select the right ingredients

We can help you develop an understanding the role of different ingredients play, determining which are delivering the most value to help you optimize your food or beverage formulation.

Identify the shelf life of your product

Through our sensory panel, we can help you understand the changes that occur over time or in particular storage conditions, so that you can best position your product for the optimum taste.

Launch the products that will deliver most value for your business

Through taste tests, we can identify the right products to take forwards based on consumer feedback.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Understanding the Concerned Consumer

From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink?

Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore.

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Concerned Consumer
Spices in different bowls
Blog June 4, 2021

Market segmentation for FMCG products – the ultimate guide

Segmenting your market is incredibly important if you want to achieve success in any industry. It has many benefits, from improved marketing to making it easier to expand your offerings. FMCG (fast-moving consumer goods) are no exception. In fact, there are many reasons why market segmentation for FMCG products is sometimes even more important in […]

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