Free report

Understanding the concerned consumer – the essential report.

New research from Kadence International

Download now

From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink? Are these universal or do they differ across countries? And what implications do these trends have for marketing and product innovation?

Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore these questions.

You’ll learn
  • What matters most to consumers when they’re making food and drink choices
  • How these concerns play out in current consumption habits
  • What this means for consumers’ future purchase decisions

Trusted by

Five Trends Shaping the Future of Dining Out

The restaurant industry has transformed with five key trends: convenience, tech integration, health-focused menus, global flavors, and sustainability. Diners now seek unique experiences that combine these elements in innovative ways. Learn more in our latest trend report.

Download the report
Free Report

What does the future hold for global travel and tourism?

The expectations of travelers have changed. From personalized experiences to the power of virtual reality, our report explores how travel brands are adapting to evolving consumer behaviors and technological advancements. We examine how the industry is catering to digital nomads and the rise of experiential travel, where travelers immerse themselves in local cultures and communities.

Download the report
Download Guide

The Power of Brand Analysis

Discover the strategies and insights that will empower you as a marketing leader to make informed decisions and shape a brand that resonates with your target audience.

Download the guide