Innovative and emerging methodologies.
We pride ourselves on pushing boundaries to deliver for our clients.
We are continually on the lookout for approaches that enhance the quality and depth of the insights we share with our clients. In recent years we have conducted a series of high-profile pilots harnessing technologies such as Blockchain, Artificial Intelligence and Augmented Reality
As a future-focussed agency, we’re proud to be at the forefront of new and emerging research methodologies. We’re always on the lookout for innovative approaches that offer genuine benefits over legacy techniques so we can help you build an ever deeper understanding of your customer.
From neuroscience to passive tracking, we have a particular interest in methodologies that allow us to move away from a reliance on ‘reported’ behaviours. By going beyond what consumers say and understanding how they actually behave, we can uncover new opportunities for your brand.
We have partnered with some of the world’s best-known brands to pilot a range of innovative techniques. We harnessed AI driven language analysis to help Starbucks identify whitespace for innovation in its bakery range and partnered with Unilever on a ground-breaking trial of blockchain technology in research – the first of its kind.
And we continue to push the boundaries. Drawing on our own design and tech experts, we’re able to pilot new methodologies in-house.
Our commitment to innovation means we’re able to deliver against our clients’ evolving needs to offer faster, cheaper and more effective solutions than ever before.
The impact innovative and emerging methodologies can have on your brand:
Identify whitespace for innovation
We’re able to identify unmet needs by going beyond what consumers say and understand the behaviours they don’t recall or can be reluctant to report.
Optimise products and services
Emerging and innovative methodologies in research allow us to understand consumer behaviour in context and see how products and services are really used.
Understand consumer sentiment
By harnessing publicly available data, we can explore patterns in consumer sentiment via opinions and reviews shared online.
Our customers
View all case studies
Harnessing augmented reality to power innovation in pack testing for Asahi
We ran an industry-leading pilot to test the role of augmented reality in research and its applications to pack testing.
Harnessing blockchain technology in market research with Unilever Food Solutions
We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
The Shopper Who Never Meant to Shop.
You’re watching a livestream. A pair of sneakers flash on screen, not as a hard sell, but as part of the host’s outfit. Before the segment ends, you’ve clicked, carted, and checked out, without ever intending to shop. This is ambient shopping. In 2025, 69% of consumers report making purchases while doing something else: scrolling […]
Why Inflation Is Not Stopping Middle-Class Indulgence.
Rising inflation and economic uncertainty were expected to put an end to discretionary spending for middle-income households. Instead, consumers are making room for indulgence. Across the US, UK, and Europe, households earning moderate incomes continue to prioritise non-essential purchases at rates far closer to affluent consumers than economic models predicted. McKinsey’s 2024 Global Consumer Sentiment […]
Why the She-conomy Is Now Driving Global Growth.
Across the world’s fastest-growing consumer markets, one force is reshaping purchasing behaviour, product design, and service delivery: women. From Jakarta to Los Angeles, women are no longer a niche segment—they’re central to growth itself. In the US and UK, they already influence over three-quarters of consumer spending. In Asia, their economic clout is rising even […]
When Sustainability Meets the Limits of Consumer Budgets.
In theory, younger consumers should be leading the green economy. Gen Z and millennials routinely rank climate change among their top global concerns, follow sustainability influencers, and expect brands to take a stance on everything from packaging to politics. But in practice, their purchasing behaviour last year tells a different story. According to McKinsey, the […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Vital Strategies
Customer Intelligence Director