Neuroscience.

Uncover subconscious behaviours to connect better with consumers.

Neuroscience

David Ogilvy famously proclaimed that “people don’t think what they feel, don’t say what they think and don’t do what they say”. Neuroscience allows us to overcome this challenge, by helping us to understand what’s going on in the consumer’s head.

We harness the power of neuroscience to help you uncover system 1 thinking in relation to your ads, products and brand.

The concept of system 1 and system 2 thinking was first coined by Nobel laureate Daniel Kahneman – and understanding both is crucial to success. That’s why we focus on uncovering instant, subconscious reactions (system 1) as well as slower, more rational responses (system 2).

From facial coding to implicit association testing, our suite of neuroscience tools capture system 1 responses, unearthing valuable insights in the process. The applications of neuroscience are vast – from understanding the attributes associated with your brand to developing a compelling taste profile for a new product. Neuroscience has a particularly powerful application for pre-testing adverts, allowing you to identify areas for improvement before launch. Using frame-by-frame analysis, we can understand the specific emotions elicited at different points of the ad, whilst observing eye movements or brain state can identify the frame elements that are causing confusion or distraction.

The impact neuroscience can have on your business:

Sharpen your comms

Applied in the early stages of comms development, neuroscience can help you determine how to improve your campaign and deliver greater impact.

Strengthen your brand positioning in the market

By determining which attributes and images are most strong associated with your brand, we can help you understand which strengths to leverage.

Develop an understanding of your customer that is second-to-none

By going beyond what consumers tell you, you can uncover and harness rich insights that will put you ahead of the competition.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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