Uncover subconscious behaviours to connect better with consumers.


David Ogilvy famously proclaimed that “people don’t think what they feel, don’t say what they think and don’t do what they say”. Neuroscience allows us to overcome this challenge, by helping us to understand what’s going on in the consumer’s head.

We harness the power of neuroscience to help you uncover system 1 thinking in relation to your ads, products and brand.

System 1 and system 2 thinking was first coined by Nobel laureate Daniel Kahneman – and understanding both is crucial to success. That’s why we focus on uncovering instant, subconscious reactions (system 1) and slower, more rational responses (system 2).

From facial coding to implicit association testing, our neuroscience tools capture system 1 responses, unearthing valuable insights. The applications of neuroscience are vast – from understanding the attributes associated with your brand to developing a compelling taste profile for a new product. Neuroscience has a particularly powerful application for pre-testing adverts, allowing you to identify areas for improvement before launch. Using frame-by-frame analysis, we can understand the specific emotions elicited at different points of the ad, whilst observing eye movements or brain states can identify the frame elements that are causing confusion or distraction.

At Kadence International, we believe in the synergy of technology and cognitive science to unravel consumer behaviour at its core. Our neuroscience service is meticulously structured to delve beyond the superficial layers of consumer reactions, penetrating the subconscious realms where the primal reactions reside. Utilising advanced technology and analytical frameworks, we dissect the complex tapestry of neural responses to uncover profoundly insightful and actionable insights. The integration of neuroscience into market research presents a paradigm shift, enabling a level of understanding that is deeply intuitive and exceedingly precise. This illuminates the path of product or campaign development and significantly elevates the potential for market resonance and success.

We recognise that every brand and project has its distinct narrative and objectives. Our approach to neuroscience-based analysis is highly customised and intricately aligned with your project’s unique requirements. Our team of neuroscience experts collaborates closely with you, ensuring a thorough understanding of your objectives and customising the research framework to ensure optimal relevance and insightfulness. The resultant data is a rich reservoir of nuanced insights, unravelling consumer perceptions, and reactions at a granular level. This data is meticulously analysed and translated into actionable recommendations, empowering you to fine-tune your strategies with a level of transformative precision and insightfulness. With Kadence International’s neuroscience service, you are not just obtaining data; you are gaining a profound understanding of your audience’s cognitive landscape, a knowledge realm that holds the potential to propel your brand towards unparalleled market success.

The impact neuroscience can have on your business:

Sharpen your comms

Applied in the early stages of comms development, neuroscience can help you determine how to improve your campaign and deliver greater impact.

Strengthen your brand positioning in the market

By determining which attributes and images are most strong associated with your brand, we can help you understand which strengths to leverage.

Develop an understanding of your customer that is second-to-none

By going beyond what consumers tell you, you can uncover and harness rich insights that will put you ahead of the competition.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

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