Computer Assisted Telephone Interviewing (CATI).

Optimise your strategy by building customer understanding.


To remain relevant, brands need to identify areas for improvement and act on these at speed.

We run CATI studies that allow you to gather insightful data – fast. As short, focused surveys that can be conducted at scale, CATI studies provide an effective way of understanding consumers’ views on every element of your strategy – from the customer experience to your communications strategy.

We pride ourselves on an agile approach to CATI. We can understand how consumers respond in real-time through regular call monitoring. This allows us to optimise the survey and focus on the questions that deliver the most value, maximising consumers’ time and your budget. In this way, we can unearth insights quickly, helping you to adapt your strategy quickly to establish a competitive advantage.

Our expertise in Computer-assisted Telephone Interviewing (CATI) extends beyond data collection. It’s a synergy of technological prowess and human insight which transforms a conventional interview into a fountain of actionable knowledge. The robustness of our CATI services comes from the meticulous design of our questionnaires, well crafted to elicit the nuances of consumer perspective, paired with the dynamic adaptability to the evolving narrative of the interview. This method is imbued with immediacy and precision, making it a formidable tool for acquiring a comprehensive understanding of the market dynamics at play.

With a robust infrastructure and seasoned interviewers, our CATI studies are meticulously managed to ensure the highest accuracy and reliability. We meticulously dissect the data, refining it into actionable strategies tailor-made for your brand’s aspirations. This orchestration of technology and human acumen makes our CATI services a cornerstone for businesses looking to thrive in a competitive marketplace, offering a kaleidoscope of insights that propels your brand towards informed, strategic advancements.

The impact CATI studies can have on your business:

Enhance the customer experience

We help you get a quick read of customer satisfaction so you can optimise your strategy.

Determine the impact of your campaigns

Through CATI we can help you understand how your marketing campaigns are landing with consumers so you can enhance them accordingly.

Set the direction for future strategy

Using CATI we can test new hypotheses and understand consumer preferences to inform future strategy.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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