Computer Assisted Telephone Interviewing (CATI).

Optimise your strategy by building customer understanding.

CATI

To remain relevant, brands need to identify areas for improvement and act on these at speed.

We run CATI studies that allow to you gather insightful data – fast. As short, focused surveys that can be conducted at scale, CATI studies provide an effective way of understanding consumers’ views on every element of your strategy – from the customer experience right through to your communications strategy.

We pride ourselves on an agile approach to CATI. Through regular call monitoring we’re able to understand how consumers are responding in real time. This allows us to optimise the survey as we go and focus on the questions that are delivering most value, maximising consumers’ time and your budget. In this way, we’re able to unearth insights quickly, helping you to adapt your strategy at speed so you can establish competitive advantage.

The impact CATI studies can have on your business:

Enhance the customer experience

We help you get a quick read of customer satisfaction so you can optimise your strategy.

Determine the impact of your campaigns

Through CATI we can help you understand how your marketing campaigns are landing with consumers so you can enhance them accordingly.

Set the direction for future strategy

Using CATI we can test new hypotheses and understand consumer preferences to inform future strategy.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2
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Blog July 28, 2020

How to use primary research to humanise data

Big data has become a crucial tool for marketers. Targeting customers has never been so easy, quick, and most importantly, accurate. A quick search on the internet, an article read on the web, a message sent to a friend and the magic happens; our “action” is analysed, we are categorised and we start to see related […]

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