Focus group market research.

Delve deeper to truly understand your consumer segments and find new ways to meet their needs.

Focus Group

Understanding customers across different target segments or slices of the population is crucial for any business. Focus groups are a powerful tool for building a rich understanding so you can place customers at the heart of your strategy.

We work with businesses to run focus groups that help them get closer to their current and target customers. By tapping into the power of group dynamics, we’re able to uncover rich insights around attitudes and behaviours, and explore underlying motivations, need states and perceptions.

We know that effective moderation is key to the success of any focus group. That’s why each and every one of our focus groups are run by experienced moderators with the energy and cultural understanding needed to unlock powerful, new insights for your business. Our moderators think carefully about how to structure each group, using a range of qualitative insights to elicit nuanced and creative insights. What’s more, we’re skilled at fostering the right group dynamic to encourage respondents to bounce ideas off each other, helping generate fresh ideas that could provide direction for campaigns, creative or new concepts.

The impact focus groups can have on your business:

Better target your customer segments

By uncovering attitudes and patterns of behaviours at a segment level, we’re able to help you deepen your understanding and identify opportunities for your business.

Create positioning messages that resonate across segments

Understanding target segments across profiles means that you can test messages or positioning to ensure it resonates across the board.

Inspire creative development

Harness group perceptions and responses to different advertisement ideas to sharpen your creative development.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Blog July 29, 2020

How to use primary research to humanise data

Big data has become a crucial tool for marketers. Targeting customers has never been so easy, quick, and most importantly, accurate. A quick search on the internet, an article read on the web, a message sent to a friend and the magic happens; our “action” is analysed, we are categorised and we start to see related […]

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