Telephone depth interviews (TDI market research).
Explore professional or consumer perceptions to understand attitudes, needs and experiences of your products, services and brands.
Only by understanding your customers’ perspectives and experiences can you evolve to meet their needs.
We conduct TDI market research to help you get closer to the people that matter most – your customers. By connecting with people over the phone and one-on-one, we’re able to dig deep to understand customers’ needs and pain points, and discuss their views and experiences of your brand, products and services.
We conduct TDI market research for both B2B and B2C audiences and have particular expertise in engaging the hard-to-reach. We’ve spoken to CEOs and CTOs, right through to famers and salon owners – all through the power of TDIs. Our specialist interviewers are the very best in the business, skilled in building rapport with your customers to unearth powerful new insights and opportunities for your business.
We specialize in conducting Telephone Depth Interviews (TDIs) to help you gain valuable insights about your target audience. We understand the importance of connecting with the people who matter most to your business – your customers. Through one-on-one conversations conducted over the phone, we go beyond surface-level information to truly understand your customers’ needs, pain points, perceptions and experiences with your brand, products, and services.
Our TDI market research services cater to B2B and B2C audiences, and we excel in engaging hard-to-reach individuals. From CEOs and CTOs to farmers and salon owners, we have successfully conducted TDIs with diverse profiles. Our team of expert interviewers is skilled in building rapport and establishing trust with your customers, enabling them to delve deep into their thoughts and opinions. By leveraging the power of TDIs, we uncover powerful new insights and opportunities that can drive your business forward.
When you partner with us for TDI market research, you can be confident that you are working with the best in the industry. Our specialist interviewers are not only highly trained but also deeply knowledgeable in the art of effective interviewing techniques. They possess the skills to navigate complex conversations, ask probing questions, and extract meaningful customer data. By tapping into their expertise, we help you uncover actionable insights to inform your strategic decisions and help your business thrive in a competitive market.
Whether seeking to understand your target market’s preferences, evaluate customer satisfaction, or explore new opportunities, our TDI market research services provide the in-depth understanding you need to make informed business decisions. Trust us to connect with your customers, uncover their perspectives, and unlock valuable insights that drive your success.
The impact TDI market research can have on your business:
Build rich customer understanding
By directly engaging with your customers, you’re able to better understand what they’re looking for from your business.
Design your strategy around your customers’ evolving needs
The rich insights gained from TDI market research can enable customer-centric planning and strategy development.
Improve customer satisfaction in both B2C and B2B settings
By uncovering individual assessments of services and products, you can find ways to optimise and improve satisfaction.
Our customers
View all case studies
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
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Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
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Vital Strategies
Customer Intelligence Director